BYD A few days will pass in 2023, everyone looks at the domestic auto market this year, and which brand do you think can get the first place in sales?If you only talk about your own brand, you don't have to think about it, it must be BYD sitting on the Iron Throne!Find a busy intersection and stand for a while, see how many BYD pass by in a period of time, and have a number in your heart.
According to BYD's official data, sales in November this year were 30190,000 units, a year-on-year increase of 31%, and monthly sales exceeded 300,000 againIn the first 11 months of this year, BYD's cumulative sales of new energy vehicles were 268340,000 units, a year-on-year increase of 6480%, just one step away from achieving the annual target;A month ago, on November 24, BYD's 6 million new energy vehicles rolled off the assembly line at its Zhengzhou plant. The data of the passenger association also shows that BYD surpasses FAW-Volkswagen, SAIC-Volkswagen, Changan, Geely and other manufacturers, and sits firmly on the throne of the "first brother" of China's automotive industry.
To say that this year's car circle has indeed reached a new height, the car companies that debuted at the same time as BYD, or those new forces, such as Chery, Geely, Great Wall, and then Aion, Deep Blue, Leap, etc., can't do BYD in terms of sales. This makes people curious: everyone knows that BYD sells well, but what is the reason?
A very important reason is "cheap". As you know, no matter what brand, most of the ones that go the most and drive sales are low-end models, just like Redmi has contributed most of Xiaomi's achievements. Most people buy a car, either because of the first car in the family, or when they just get a driver's license to buy a car, they all have a budget of about 100,000 yuan, so this also determines that low-cost cars will always have a market, and this is BYD's strength. 100,000 yuan of Qin and 80,000 yuan of seagull are good choices for "young people's first car".
used to be the sentence of Xiaomi executives, "The world of those who get dicks", it is really not good to say, and there is no professionalism, but what people say is the truth. In the domestic market, as long as it occupies most of the low-end market, it can be invincible. Because the rigid demand for low prices has always existed.
Cheap isn't the whole story, though. Many competitors' competing products are also very cheap, but they are not as popular as BYD. So this leads to another reason, which is "diversity".
How to understand it?BYD has both entry-level cars within 100,000 yuan, such as Qin, Yuan, Dolphin, Seagull and other carsHowever, there are also models with higher prices such as the Han EV and Song L, which cost more than 200,000 yuanEven, this year, it has also made efforts to make a more advanced lineup, such as Equation Leopard, Yangwang, Denza, etc., three or four hundred thousand, or even one million yuan of models, BYD has also gained a firm foothold.
On the one hand, BYD is not willing to only do low-end entry, now China's new energy technology is taking off, BYD, a car company that has climbed up all the way from the fuel era, will go up by seizing the new energy outlet. Therefore, everyone has seen the emergence of the Equation Leopard and Yangwang brand, and the performance of the DENZA brand is also good, and the new energy MPV has become the leading flower.
It is also confident to be able to make high-end models and dare to set the best. And the confidence is technological innovation. BYD is fully betting on blade batteries, and the DM-i hybrid technology achieves lower fuel consumption and power consumptionLooking up at the Yi Sifang technology platform installed on the model, it also reflects BYD's strength in the field of technology.
Of course, BYD's control over the first chain is also strong, Fodi battery, vision, technology, power mold, and BYD semiconductor and other parts of the company, so that BYD in terms of production capacity, cost advantages are far ahead.
As a result, this gives people a feeling that BYD can make cheap entry-level cars and high-end cars. It can also meet the most basic needs of people's daily travel, and can meet the differentiated needs of specific fields, such as business reception, complex terrain off-road, high-performance track performance, and so on.
Under this subtle psychological influence, even if many people can't afford to buy hundreds of thousands of equation leopards and millions of looks, they will still identify with BYD's brand power. The multi-brand strategy has raised the brand image, promoted consumers' perception of BYD from the side, and achieved a rapid boost to sales.
The fate of a brand must not only rely on self-struggle, but also consider the historical itinerary. BYD's success and growth is the epitome of China's new energy and intelligence, and 2024 is also more worth looking forward toAt the same time, we are also more curious about which brand will be able to challenge BYD's position in the future.