At the end of the year, there will still be all kinds of big news exposed in the car circle, and some time ago China Merchants ** released a message, which mentioned that "the smart model code name of JAC Motors and Huawei cooperation is X6, which is a sedan model, and the price will reach one million yuan, and the benchmark model is Mercedes-Mai**, and the new car is expected to be launched in the fourth quarter of 2024." As soon as the news came out, it immediately aroused strong melon eating among netizens.
After all, Huawei tossed a lot of movement in 2023, and this kind of news was exposed at the end of the year, and everyone widely felt that Huawei's disruption next year would be more violent. In fact, it can be seen from the positioning of this year's question world and the wisdom world, the M7 is aimed at Tesla Model Y, and the Zhijie S7 is against Model 3, but in fact, the comprehensive performance has surpassed its opponents, and it can be said that it is directly benchmarked against a higher level at the 300,000 yuan level, that is, Model X and Model S.
Then, if the price of the cooperative model with JAC reaches one million yuan, it means that at least the joint venture and imported models of more than 2 million yuan can be benchmarked, that is, the "benchmark model is Mercedes-Mai**" mentioned in the investment ** article, but it is obviously not only this car, it should also include Audi A8, BMW 7 series, and of course, Porsche Panamera This large four-door coupe. It should be said that Huawei's ambitions are indeed big enough, and Hongmeng Zhixing's territory has begun to take shape this year, and it will conquer the city in 2024.
For Huawei, using its own HarmonyOS smart car machine, OneDrive electric drive, battery assembly, etc. to empower car companies is the top way to build a platform and set standards. What everyone is more concerned about is whether JAC can "stabilize" the technology sent by Huawei, and whether it can support the million-yuan **. Many people only know that the current JAC is tepid, but have you ever known that the JAC in the fuel era has enjoyed the highlight moments, and can even keep up with the steam. It's just that with the overall shrinkage of the fuel vehicle market, JAC is facing a bottleneck in development.
Many people also think that JAC is not a luxury brand, why can it be priced at millions of yuan?In fact, in the era of new energy, we can't look at JAC from the perspective of the era of traditional fuel vehicles, after all, new energy and fuel are two different routes, which is why Huawei and JAC cooperate, JAC has a strong car-making foundation, Huawei has a strong intelligent AI empowerment strength, and the cooperation between the two will inevitably play a 1+1 2 effect.
In fact, many of the brands that everyone is familiar with now did not start as high-end brands, such as BMW, which only made small cars in the early days, and did not enter the luxury car market with the 7 Series until the mid-to-late 20th century. The same opportunity, JAC can also have, especially in the cusp of the market transformation, JAC car companies with a foundation are actually more stable, and they will not be too aggressive when formulating development strategies.
It should be said that the cooperation between Huawei and JAC is a major signal to the automotive market, indicating that Huawei's grip on the car rim has become stronger and stronger, and when more partners join Huawei's matrix, those brands that are committed to solo may be marginalized. Of course, now we are more looking forward to what this JAC million-dollar luxury car possessed by Huawei's soul will look like, and whether it can re-establish the benchmark for large luxury cars.