From December 8th to 11th, the 2023 Guangzhou Design Week was grandly launched in Guangzhou with the theme of "Surprise AMAZE".
Suma Light, a rising star in the lighting industry, is breaking through the solidification of the lighting industry and forming a new trend with its unique way of "breaking the circle". In just three years, Sima Light has become the focus of the lighting industry, this time with the Danish century-old architectural firm Cf.m ller's in-depth cooperation,Bring the top light environment of Europe and the United States back to China, and Cf.M ller co-founded the "Sima Light丨Seven Aurora Studio".Through exquisite color combinations and dynamic algorithms, it not only brought an artistic feast of smart lighting to the on-site exhibitors, but also pushed its influence to a new height.
Cross-border cooperation is the foundation of Simaguang's breakthrough
As a national high-tech enterprise and a specialized and special new enterprise in Fujian, Sima Guang is well aware that if you want to gain a firm foothold in this era of fierce competition, you must dare to break through industry barriers and work together with outstanding enterprises in various fields.
with cf.The collaboration with M ller is a model of a strong alliance.
Sima Light and Cf.M ller officially signed a strategic cooperation agreement.
On December 9th, with the help of Asia's premier design industry event, Sima Guang and the Danish century-old architectural firm Cf.M ller signed a strategic cooperation agreement to release the innovative technology jointly developed based on the original natural scenery of Northern Europe and the perceptual interaction theory of color and emotion - "original dynamic light light formula".
Gao Shengxia, general manager of Sima Guang (middle).
Take a photo with the Guzhen Lighting Media team.
Making the interior present a sense of natural restoration is the ultimate goal pursued by future designers. Towards this goal, light will not only provide lighting functions in the future, but also become the best fourth-dimensional decoration tool for our indoor living environment. Gao Shengxia, general manager of Sima Guang, mentioned in an interview with Guzhen Lighting Media. 
The "Original Dynamic Light Light Formula" jointly developed by the two parties conforms to the development trend of the times, which deeply excavates the perceptual interaction between the original natural scenery and color and emotion of Northern Europe, and combines the original natural scenery of Northern Europe with the interaction theory of color and emotional perception, bringing an unprecedented lighting experience to the indoor space.
It allows people to experience the different visual sensations of the same scenery in the four seasons in the living space, as well as the perceptual differences caused by the different fluctuation speeds of the same color.
"Giving space an emotional value is what we do with Cf.The ultimate goal of the Mler's collaboration. ”Gao Shengxia said frankly.
Smart lighting is the target of Soma Light's breakthrough
In 2023, it has become a key inflection point in the cognition of industry professionals, and the market outbreak period has arrived. If the previous landing category of the concept of 'smart home' was mainly intelligent central control, then now, in the mental cognition of related groups, smart home is almost equivalent to smart lighting. Gao Shengxia thinks.
In today's increasingly popular smart home, smart lighting, as an important part of it, has immeasurable development potential. As a future development trend, "smart lighting" has become the consensus of the lighting industry.
Gao Shengxia, general manager of Sima Guang, explained the interior of the exhibition hall.
Therefore, with its forward-looking vision and advanced technology, Syma actively lays out the smart lighting market. Through close cooperation with the world's second largest lighting company, MLS (002745) Group, as well as the innovation of "smart natural light environment" technology in domestic production bases, SMA provides high-quality smart lighting products and solutions for global users. Gao Shengxia proudly said, "At present, in the domestic market, there are many brands that have done well in functional smart lighting, but there are very few atmospheric smart lighting brands that positively affect emotions through dynamic light color light, and at the same time, they can do a good job in functional and atmospheric lighting, and there are very few controls under the same intelligent platform. If one more condition is added, there are their own R&D and production bases, then it may be even less. ”
The scene of the 2023 Guangzhou Design Week Sima Light Exhibition Hall.
As the founding team of Simaguang, which has always adhered to the aesthetic standards of Nordic industrial design and paid attention to the creation of high-quality living environment and light environment, it has operated a Danish head designer lighting brand.
Next year, Sima Light will still embrace designers first and serve designers. Through the implementation of designers to our consumers and users, and through further communication with the Danish designer team, users can experience the unique charm brought by smart home more intuitively and profoundly. Gao Shengxia revealed.
2023 Guangzhou Design Week Sima Light Team.
Innovative technology is the sword of Sima Light
For the lighting industry, the innovation of science and technology lies not only in the adjustment of basic parameters such as brightness and color temperature of the light source, but also in how to combine science and technology with art and humanities to create a more diverse and personalized lighting environment.
Syma is well aware of this, so its R&D team continues to carry out technological innovation and product research and development, through the unique "dynamic light light formula" technologyThe dynamic light color that reproduces the world's classic scenery allows users to experience the natural lighting environment in different regions and at different times.
In terms of whole-house smart lighting business, combined with ambient lighting and rhythmic lighting, Smarta Solar reproduces the dynamic light color of the world's classic scenery through the "dynamic light formula" technology, and reproduces 24-hour natural light in the indoor space through "simulated sunlight", bringing emotional regulation and health improvement to the occupants of the indoor space.
Renderings of the Sima light si experience store.
At the same time, through cooperation with major global lighting brands, Syma Light has continuously strengthened its industrial chain advantages and brand influence. The support and trust of these partners also further confirms the position of SMA Light in the lighting industry and its success in "breaking the circle".
In general,The way of "breaking the circle" lies in itDare to break through and innovatespirit. Whether it is cross-border cooperation, smart lighting or innovative technology, we have reason to believe that SMA will lead the development of the lighting industry with its forward-looking vision and advanced technology, bringing more surprises and better lighting experience to users around the world.
Editor: Li Feizhi.
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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