I began to plan my 2024 drinking circle with an eight-character motto: Dachang is directly related, and the channel is king!These eight words are simple and clear, which is very instructive for ordinary consumers, and many people ask what is the direct line of a large factoryWhat does it mean that channel is king?
What is a big factory?
Moutai, Wuliangye, Yanghe, Luzhou Laojiao, Fenjiu, Jiannanchun, Gujing Gongjiu, Langjiu, etc., of course, more than that, Dachang as a relatively broad concept, has three obvious characteristics. In other words, the scale is large, the quality is stable, and the reputation is good, all of which are indispensable, which is also different from some small wineries that do not fit the rules. For the word "big factory", there is no need to over-interpret it, and people who don't know about wine can directly choose the fist products of well-known wine companies. If you don't take a detour and enter the veteran stage, you can try some old, high-quality niche wines. You don't have to stick to the word "big factory".
Some wineries are not small, but they have a bad reputation and do not belong to the ranks of the so-called "big factories". For example, some distilleries in Moutai Town have used the flavor of sauce in recent years, and their operating income is not low, and the scale is also very large. It's a pity that the product is not flattering. These wines are often frowned upon, and of course, there are good wines in Moutai Town.
Some distilleries may not be as large as some old distilleries, but because of their excellent products and good reputation, they are loved, and senior wine lovers never discriminate against distilleries, and even have unique feelings for some few brands, and what they really hate are those distilleries that treat defective products as good things, bragging, and talking nonsense. For example, various distilleries in Xinghua Village of Fenjiu in the border area, such as some Moutai aged distilleries dressed in Moutai and sauce, such as various 95 supreme wineries in Yanghe Town, these wines cannot be touched.
To be reasonable, many marketing personnel of Moutai Chen Distillery brush soft articles everywhere, shoddy articles donkey lips are not on the horse's mouth, and at the end of the article to put a ** that often scatters wine at home, boasting of the skill of Moutai, please ask in your ear every day: Do you know how many ways to write the word "fennel" of fennel beans?How do you know that my wine is cheap and sells well?
What is lineage?
Direct is also a word often mentioned among drinking lovers, referring to the bar's own series of wines, which are different from distributors, companies, and individual wines. We also often label the wine as "puppet army", and some are directly called "new wine", which is distinguished from "lineage".
Other distilleries, other series are difficult to say. Because the "hypocrite" wine tests the conscience of tailor-made merchants. And because they are often hidden deeply, the quality of customized wine is uncertain, the market is ridiculously high, the supermarket in the Spring Festival or festivals, the channel is full of 99 yuan to buy 1 + 1 wine is basically like this, in the OEM, the distillery in the disaster area has dew dew wine, Wuliangye, Xifeng wine, including but not limited to Moutai Group, Fenjiu Group, etc., these companies are well-known, but if you want to buy their wine, you must accurately understand the direct products.
Generally speaking, even hypocrites are guaranteed to have a large liquor company. Although there is no discipline, the line of defense remains. Sometimes it is joked that the Shenzhou in Wuliangye is not so scary, at least it will not kill people. But there is a problem with these wines, one is that I don't know the bottom line, and the second is that the price is lower than the general, so this wine is not recommended among wine friends.
How do you choose a wine?
The principle of buying wine is to measure it according to your needs. Based on your purpose, budget, preferences, and regional preferences, you can buy what you like. But there are many things to consider when giving gifts. Choose a locally approved wine according to the local conditions. For example, local wedding banquets are generally 200-300 yuan for the strong fragrance type, and there is no need to choose the sauce fragrance type. If you want to raise the level slightly, you can choose 300-500 yuan. By analogy. The same goes for gifts. Combined with the actual situation of yourself and the other party, it is not necessary to choose the most expensive, but the most suitable. Obviously, it is appropriate to send a crystal sword. There is a lot of alcohol that can be bought, but there are many more that cannot be bought.
Some wines are not recommended to buy. For example, the "new shares" mentioned above. This kind of wine generally refers to all kinds of internal strength wine, hospitality wine, special wine for military regions, ** hospitality wine, etc. Unless you have the means to do it, don't touch these wines lightly. Also, don't buy liquor from unknown sources, and don't buy raw sake from a certain distillery clerk from a friend or familyAfter talking about wine, we have to say what channel is king.
What is channel king?
As we all know, when buying alcohol elsewhere, the probability of buying real wine and fake wine is completely different. Generally speaking, the way to ensure the best is Jingdong, Tmall supermarket, Suning and other e-commerce self-operated and official offline official self-operated stores, dealer stores, authorized stores, large chain stores, etc., buying wine is just "the real best wine". "The truth of the sake" is the foundation. There is no need to continue without this clause, but there are not many places that can meet the "**good". The daily life of e-commerce is generally high. They often come across the right ** when they are active. The other is offline dealer talk**. This kind usually gets a good answer.
Boutique supermarkets, shopping malls, tobacco and alcohol stores, and large supermarkets are almost the most expensive of all channels, and these places cannot bargain, so they are not recommended to buy. The tobacco hotel on the side of the road is a more complicated place, and the real wine and fake wine depend on luck, ** is more casual.
The wine market has always been mixed, the channel is always the most important, the probability of a reliable channel encountering fake wine is the lowest, and it is often better, if you encounter** ridiculously low wine, be more careful. There must be demons when things go wrong, but if the e-commerce self-operated channel encounters a good activity and a peace of mind that is missed, this is their means of drainage, customer grabbing, and inventory.
I once encountered a very interesting thing, someone knew that it was a fake wine, but he still bought it without hesitation. Because it was cheap, he bought it as a gift. It means "pretending to be confused": I gave a gift anyway, and I can't recognize the real or fake.