New energy vehicles are a hot topic in today's automotive industry.
However, in this arena, the performance of many joint venture car companies is not good, including BMW, Audi, Mercedes-Benz and some domestic brands.
In order to compete with and prevent the impact of domestic competing products, car companies such as Volkswagen in the north and south are increasing their efforts to introduce new energy vehicles.
In this issue, we would like to introduce the ID., a pure electric A-class sedan owned by SAIC Volkswagen3。
Although its sales volume is not too high compared to the performance of fuel vehicles in the market, this does not affect its position in the market.
As one of the representative models of the Volkswagen ID series, ID3 The performance in the market is acceptable, its market positioning is a pure electric compact car, with a length of 4261mm, and a wheelbase of 2765mm, the suspension is a front MacPherson rear multi-link independent suspension, CLTC pure electric range of 450 km.
In terms of configuration, it is also directly full, with lane departure warning, hill assist, front and rear parking radar, full-speed adaptive cruise and other practical configurations all standard.
id.3. Although the market performance at the beginning of the listing is not too optimistic, it is believed that with the gradual reduction of the highest quality and the continuous innovation of technology, it will become a dark horse in the future automobile market.
The just-concluded year of 2021 is undoubtedly a year full of uncertainties for the new energy vehicle market.
In the midst of this change, SAIC Volkswagen's ID3, is undoubtedly a bright spot.
However, this car has also suffered from the double suppression of fuel vehicle competitors and new energy competitors, and sales are not satisfactory.
In order to break through this situation, SAIC Volkswagen also had to use the killer feature of "price for volume" to seek an increase in sales.
According to public data, from January to November this year, Volkswagen ID3. The cumulative sales volume was 62,530 units, of which 12,040 units were sold in November, and the increase in sales volume was mainly due to the preferential range of about 40,000 yuan, and the starting price dropped to less than 130,000 yuan.
Although exchanging price for volume is not the original intention of SAIC Volkswagen, this practice is a last resort.
After all, survival is the most important thing, and only by surviving well can you compete with competing products.
The price reduction is really good, SAIC Volkswagen ID3. After showing the best sincerity, the monthly sales volume has also increased significantly.
However, in such a fierce market competition, Volkswagen ID., which has achieved monthly sales of more than 10,000 people3. Whether it can continue to maintain the market heat, we will wait and see.
Today's consumers are becoming more and more aware and accepting of new energy vehicles.
In such a consumer environment, car companies can only gain a place in the fierce competition by constantly adapting to market changes.
For SAIC Volkswagen ID3. Price reduction is a temporary coping strategy, but in order to develop in the long run, it is also necessary to pay more attention to the quality of products and the experience of services.
Only in this way can we gain more consumer support and recognition in the future market.
In short, exchanging price for volume is a temporary coping strategy in the current new energy market, and while constantly adapting to market changes, it is also necessary to continuously improve product quality and service experience.
It is believed that over time, SAIC Volkswagen ID3. Will be able to win more market share in the new energy market.