The report shared today is: Douyin New Boutique Catering in 2023***
Featured Reports**: Industry Report Think Tank.
Abstract: The report shows that the catering industry is experiencing a dual transformation of industry recovery and market reshuffle in 2023. The emerging boutique restaurant is winning the market with its unique charm and innovation. The new boutique catering market has shown a steady growth trend, with its geographical distribution mainly concentrated in high-tier cities, but also gradually expanding to small and medium-sized cities, showing a nationwide development trend. The new boutique catering market focuses on young people, who are not only the main force of consumption power, but also the pioneer representatives who lead the trend and pursue quality life.
With the change of the main consumer group, young people have become the main consumer force in the new boutique catering market. They have higher requirements for life, and are no longer satisfied with a single material enjoyment, but pursue a taste of life. They are more willing to pursue the best content and diversified catering options with integrated functions, focusing on personalized and characteristic dining experiences. The consumption demand of young people to eat out has also changed significantly, and eating out has become the norm in life, and dining decisions are more inclined to be online.
In terms of the new boutique catering business trend, the report believes that catering businesses need to adapt to market changes, position the market as high-quality, diversify the marketing model, and operate online channels.
Excerpts from the report are set out below.