On December 19, the 2023 China International Famous Wine Expo ("Wine Expo") with the theme of "Yibin, Harmony and Beauty World" opened in Yibin. This year's Wine Expo was hosted by the China Wine Industry Association and undertaken by the People's of Yibin City, the Sichuan Provincial Department of Economy and Information Technology, the Sichuan Provincial Department of Commerce, and Wuliangye Group Corporation.
Ma Peihua, Vice Chairman of the 12th National Committee of the Chinese People's Political Consultative Conference, Zhang Chonghe, Secretary of the Party Committee and President of the China Light Industry Federation, Member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, Liu Xuguang, Vice Chairman of the Sichuan Provincial Committee of the Chinese People's Political Consultative Conference, Song Shuyu, Chairman of the China Liquor Industry Association, Wang Shaoxiong, Founding Chairman of the Sichuan China Baijiu Golden Triangle Liquor Association, Wang Yancai, Honorary Chairman of the China Liquor Industry Association, Deng Dexiong, Deputy Commissioner of the Chengdu Office of the Ministry of Commerce, Feng Jinhua, Deputy Director of the Sichuan Provincial Department of Economy and Information Technology, Fang Cunhao, Secretary of the Yibin Municipal Party Committee, Chen Zheng, Director of the Standing Committee of the Yibin Municipal People's Congress, Xie Jie, Chairman of the Yibin CPPCC, and other leaders and guests attended the event. Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.), was invited to attend the opening ceremony of the Wine Expo and delivered a keynote speech.
Zeng Congqin said in his keynote speech entitled "Grasping Certainty in Uncertainty, Leading the High-quality Development of Chinese Liquor with the Beauty of the Production Area" that since the beginning of this year, a series of new situations, new problems and new challenges in the liquor industry have been emerging, the complexity and uncertainty of the internal and external environment are unprecedented, the concentration of the three advantages of the industry is unprecedented, the significant changes in the industry competition pattern are unprecedented, the squeezed stock competition situation is accelerating the evolution, and the industry has entered a new round of structural adjustment. In the face of the industry, development and market questions of how to grasp the certainty of Chinese liquor from uncertainty, and from the current evolution trend of strong concentration, strong differentiation and strong extrusion of Chinese liquor, the concentration of advantageous brands, advantageous enterprises and advantageous production areas is the greatest certainty for the high-quality development of the liquor industry. The brand efficiency, market effect and value efficiency of the advantageous producing areas are becoming more and more prominent, and the role of "ballast stone" and "stabilizer" is becoming more and more obvious, which is accelerating to become the leading force in the new order and pattern of the liquor industry in the future.
Zeng Congqin said that the world's great harmony is still the glory, and the beauty of the production area is proud. As the head enterprise of the production area, the famous wine enterprise should move forward in the logic of historical progress, develop in the trend of the development of the times, take the lead in protecting the production area, building the production area, and publicizing the production area, and focus on highlighting the beauty of ecology, quality, culture, integration and development of the production area, continue to contribute to the high-quality development of the production area, the wisdom of famous wine, the famous wine plan, and the power of famous wine, and constantly transform the beauty of development results into the beauty of people's life, and strive to make more contributions to the economic recovery of the wine industry. First, we must continue to make efforts to highlight the beauty of ecology, establish a strong sense of the overall situation, a sense of responsibility, and a sense of responsibility, and further polish the background color of the production areaSecond, we should continue to make efforts to highlight the beauty of quality, set an example in skill inheritance, quality management, and scientific and technological innovation, and further consolidate the true character of the production areaThird, we should continue to make efforts to highlight the beauty of culture, take the lead in guarding, excavating and promoting the culture of the production area, and further highlight the characteristics of the production areaFourth, we should continue to make efforts to highlight the beauty of integration, be the leader, promoter and practitioner of the integrated development of the production area, and further increase the bright color of the production areaFifth, we should continue to make efforts to highlight the beauty of development, continue to promote the construction of a harmonious industrial ecology, a harmonious development ecology, and a harmonious ecology in the production area, and further refine the quality of the production area. Wuliangye is willing to work with famous liquor enterprises to solve problems in cooperation, create opportunities in opening up, realize the beauty of high-quality life with the beauty of ecology, quality, culture, integration and development in the production area, and lead the liquor industry to work together to create a new era of harmony and beauty for the high-quality development of China's liquor industry with the certainty of the development of the production area.
At the opening ceremony, the China Light Industry Federation awarded Yibin the title of "China Wuliang Aromatic Liquor Core Production Area", and Guo Yongxin, Secretary-General of China Light Industry Federation, read out the title document awarding Yibin City, Sichuan Province "China (Yibin) Liquor Capital" and "China Wuliang Aromatic Liquor Core Production Area Yibin". At the meeting, the guests from the producing areas jointly issued the "Yibin Declaration on the High-quality Development of the World's High-quality Liquor Producing Areas", calling for gathering the potential energy of famous liquor producing areas, promoting the complementary advantages of the industrial chain, opening a new chapter in the joint development of producing areas, and building a new pattern of mutual benefit and win-win results in China's famous liquor producing areas.
This year's Wine Expo is located in Lizhuang, the "first ancient town of the Yangtze River", and promotes the common exchange and development of "international famous wines" through theme activities such as wine tasting, professional forums and special seminars. Wuliangye exhibition hall is the permanent Wuliangye Lizhuang Cultural Experience Hall, covering an area of 2,600 square meters, named after one of the eight ancient liquor workshops of Wuliangye, "Tingyue Tower", with the Yangtze River in the north and the ancient town in the east, which is a three-entry courtyard with traditional Chinese architectural forms, blue brick ancient walls, heavy eaves and flying corners, showing the oriental aesthetic style. The simple and elegant garden courtyard is set up with a cultural exhibition area, a tasting interactive area, and a product sales area, which carefully displays the advantages of Wuliangye production area, brand inheritance, brewing technology, development strategy, etc., which not only presents the characteristics of Wuliangye, but also vividly reflects the cultural origin between Wuliangye and Lizhuang of ChinaThe well-arranged interactive experience area can not only taste Wuliang wine, but also play chess, recite poems and paint, so that global merchants can immerse themselves in and experience the traditional Chinese elegant life of "poetry, wine, flower and tea" in an all-round way. The Wuliangye exhibition hall, where famous wine and ancient architecture go hand in hand, and fine wine and culture blend, has become a unique and widely praised star exhibition venue and check-in destination for this year's Wine Expo.