From December 8th to 11th, the 2023 Guangzhou Design Week with the theme of "Surprise AMAZE" kicked off, and the exhibition pointed to "high-quality development".
As a "creative expert" in the lighting circleThree male auroras(Booth 14C05 of the International Sourcing Center), this time I found aesthetic inspiration from the natural world"Four Seasons of Light and Shadow, Wisdom in Design".The theme of the exhibition hall will bring a new aesthetic feast to the public around the "four seasons, four scenes, and four products", and trigger traffic focus at the exhibition site!
Sanxiong Aurora Exhibition Hall.
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Intelligent light and shadow, strong "circle of fans".
At the exhibition site, the Sanxiong Aurora booth with a full sense of optical design made people feel shocked. In the exhibition hall, Sanxiong Aurora adopts lighting design and intelligent technology to control the footprints and changes of light and shadow, deeply integrates the exhibits and scenes, and leads the audience into a new level of perception, and immediately feels the flow of the four seasons, the splendor of spring, the warmth of summer, the change of autumn and the tranquility of winter, each season has its own unique atmosphere and beauty, bringing a new immersive experience to the exhibitors.
The booth was very popular.
Sanxiong Aurora's booth was surging, and the negotiation area was crowded with exhibitors who wanted to learn more about the products, and the scene was very hot.
In this exhibition, Sanxiong Aurora continued the previous presentation method of "display + demonstration", and in the product display: platinum engraving, shadow collar and CAF Lighting blue light products were all unveiled. Scene demonstration: The smart scene cluster display is used to create a number of smart lighting scene experience spaces, so that visitors can feel the charm of smart lighting at close range with real scenes.
The post-epidemic era and high-quality development policies have become the dual background for the survival and development of enterprises. After the epidemic, consumers have been thinking about health, and they are more willing to pay for health. Lighting is a rigid need of the home environment, healthy lighting, intelligent lighting pursues the efficacy of light, and meets the function of light accompanied by biological rhythm. 
Azure light product display.
For example, the blue lights, platinum engraving and smart home products exhibited by Sanxiong Aurora this time can provide the added value of lighting health and intelligent experience. "Light" is not only required for lighting, but also gives the space a different atmosphere expression, which has an important impact from the humanistic emotional level to the field of technology and technology. In addition, with the popularity of intelligent headless lamp design, more and more scenes prefer to use linear lighting, such as Sanxiong Aurora magnetic lamp, linear lamp, and profile lamp, to create a sense of space atmosphere and luxury, which has attracted the attention of many industry experts and procurement intent parties.
Live broadcast of the Sanxiong Aurora Pavilion.
During the exhibition, Sanxiong Aurora also carried out three-dimensional communication through the new ** matrix and designer IP, and the Weibo ** account launched a series of six live broadcasts of the exhibition from December 8th to 10th, interacting with the audience in the cloud in the form of online live broadcast + offline talent exploration + ** interview, etc., in order to let the online audience feel the atmosphere and grand occasion of the scene, jointly intelligently perceive the changes of light and shadow, help Chinese design, and expand brand influence.
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Dig deep into the value of light.
Accelerate the layout of the smart lighting track.
With the upgrading of consumption, the relationship between human beings and light and design has far exceeded the functional dimension. In Sanxiong Aurora's view, the relationship between light, space and people defines a spatial experience. When creating a sense of space atmosphere, everyone will first think of lighting, different colors and soft furnishings can be interpreted through different lights or light shades, it is a link between people and space. Through the contrast changes of light and dark, gathering and dispersion, color, etc., the lighting further optimizes the texture in the same space.
Li Quan (middle), director of Sanxiong Aurora Brand Management Center
Yang Jun (left), general manager of Guzhen Lighting Media Strategy Center
Ou Xiaoxin, deputy director of Guzhen Lighting Media Content Center (right).
All along, the three male aurora have passedIn-depth user insights and optical health researchStarting from the three major factors of human rhythm, emotion and vision, we are committed to the invention and innovation of healthy lighting products, enter the field of intelligent lighting with healthy lighting and intelligent control, and focus on creating a scientific lighting scheme for the whole space, which not only meets the functional needs of architectural lighting, but also meets the physical and psychological health needs of users from the inside out.
Li Quan was interviewed by Guzhen Lighting Media.
Li Quan, director of Sanxiong Aurora brand management center, said that intelligent lighting, as an important development trend of the lighting industry, is currently showing the characteristics of multi-format integration, Sanxiong Aurora has always adhered to product innovation, and has made a lot of beneficial explorations and practices in the field of intelligent lighting in recent years, and actively laid out the intelligent lighting market from all aspects such as technological innovation, talent training, and brand building.
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Increase the designer channel.
Exploring the value of design.
In recent years, more and more lighting companies have taken advantage of designer salons, classrooms, research tours, project cooperation, competitions and other activities to penetrate into the designer group and leverage designer channel resources. As a frequent visitor to Guangzhou Design Week, Sanxiong Aurora has participated in this design feast for many years, which shows that Sanxiong Aurora attaches great importance to designer channels.
In fact, Sanxiong Aurora was founded at the beginningIt attaches great importance to the growth empowerment of the designer group and the development of channel value. In 2015, Sanxiong Aurora founded the Lighting Academy for public welfare, and is committed to building an effective communication channel between designers and contributing to Chinese design. Through the platform of the Lighting Academy, we continue to provide designers with worry-free services such as product selection, lighting design, academic exchanges, design practice, scientific research transformation, social circles, cross-border cooperation, industry-university-design integration, and project promotion.
In 2023, Sanxiong Aurora Lighting Academy will set off again and successively hold a series of activities such as the "Design with Light: Asian Designers Dubai Dialogue" study tour, the Inner Mongolia grassland trekking tour of home decoration elites, and the eighth season study tour with Zhurong Award, so as to walk towards the light and explore the value of design with more outstanding designers, experts and scholars
Text Editor: Pony
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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