Under the tide of the Internet, intelligence is coming, triggering a new revolution in the lighting industry. Nowadays, many lighting companies have expanded to the field of smart home, and the sensitive SUFN Sanfeng Lighting has determined the strategic positioning of the transformation from smart lighting to smart home this year, and has formulated a series of transformation strategies.
On the occasion of the opening of the 2023 Guangzhou Design Week, it is the seventh time to participate in the exhibitionSUFN Trimodal LightingIt was unveiled at 14A03, Hall 14, International Sourcing Center, and brought the annual curatorial exhibition with the theme of "Light and Land, Lighthouse". At the scene, Yang Chunhua, founder of SUFN Sanfeng Lighting, focused on responding to the strategic decision of transforming from smart lighting to smart home, as well as the determination to build a "lighthouse brand" for smart home.
【Light Land Lighthouse】Theme Exhibition:
Fancy grasp the "traffic password" of exhibition marketing
Tripeaks Lighting booth with a unique"Lighthouse".The volume design is the main tone, and the layout and façade where straight lines and arcs intersect are simple and powerful, which pours out the texture and high-end of Sanfeng lighting with visual language, and stimulates the desire of exhibitors to explore.
Sanfeng lighting designers have placed the Tianzhi series, Mulsanne series, Chunxiao series, and designer co-branded model series in different areas of the space, which can be described as eye-catching and full of highlights. Each product is an element symbol in the narrative space story, which aims to create a "light and land exploration" environment that combines design and science fiction while meeting the "functional needs".
The immersive intelligent lighting experience space at the booth attracted many exhibitors to stop and visit, and the products of Sanfeng Lighting integrated the beauty of technology and art, and the sense of technology and futurism amazed the visitors.
It attracted many exhibitors to stop and visit.
It is worth mentioning that at the exhibition, Sanfeng Lighting and Zhang Jianwu of "Dream Remodeler" jointly created the joint "trace" series for the first time, the series is inspired by the traditional bar scale, hand in hand with the bathroom brand cross-border cooperation, while integrating the concept of faucet, designed a cross-border co-branded product that integrates flowing water, lighting, and **. The three are linked to each other, when the flowing water pours from top to bottom, with a variety of color changing lights and the accompanying rhythm, making the lighting experience more interesting and artistic.
Yang Chunhua said that as a lighting technology company with design as its genes, Sanfeng Lighting has always attached great importance to the language and needs of designers, and we hope that more and more designers can participate in product design, and at the same time empower designers to grow together through this platform.
In the future, Sanfeng Lighting will join hands with more designers to launch more original design co-branded products, so that designers can participate in the design of lighting products, strengthen the interaction and integration of designers and brands, and pass on the life attitudes and lifestyles of different designers to more owners through the presentation of products.
During the exhibition, Sanfeng Lighting "played" the exhibition marketing tricks, in addition to the eye-catching exhibition hall design and highly designed products, it also through the "Exploration and Coffee" activities.
Strategic Positioning Upgrade:
Sanfeng Lighting is fully integrated into the era of smart home
With the increasing maturity of technology and the evolution of market demand, the smart home market is showing a trend of rapid growth, and countless companies have entered the layout to boost the smart home track to set off a new round of outbreak.
Obviously, the continuous expansion of smart home in terms of coverage area, consumer behavior, etc., has created favorable conditions for the development of the lighting industry, so many lighting companies with R&D and innovation strength will also extend the development of "tentacles" to this emerging industry.
Yang Chunhua (left), founder of SUFN Sanfeng Lighting
Ou Xiaoxin, deputy director of Guzhen Lighting Media Content Center (right).
At the press conference, Yang Chunhua shared the strategic positioning of Sanfeng Lighting's transformation to smart home.
With the development of Internet of Things technology, the implementation of smart home has been accelerated, and the insight into the trend of change has been achievedSince 2014, it has gradually involved in intelligent product research and developmentWe have also stepped on pits along the way, but this has become the most incisive footnote to the development experience of Sanfeng.
Based on the increasing demand for consumption upgrading, the company officially determined the strategic positioning of the transformation from smart lighting to smart home this year, and proposed to transform Sanfeng LightingBuild a lighthouse brand for smart homes, leading the development trend of the industry. Through continuous verification, Sanfeng Lighting has explored a smart home route that is in line with the development of the brand. He further elaborated: from smart lighting to smart home brand, the company will be positioned as Sanfeng Intelligent Technology, which is divided into three sections, namely:
The first major plate:SUFN Trimodal Lighting, which is the high-end residential lighting we are currently doing;
The second largest plate:Sanfeng Smart HomeIt is mainly indoor high-end smart home;
The third major plate:Rock peak lightingThis section and the first section of SUFN Sanfeng Lighting are independent, focusing on boutique business, such as homestays, catering clubs, brand chains, designer channels, etc.
Talking about the layout of Sanfeng Lighting in smart home, Yang Chunhua said that from the transformation of smart lighting to smart home brand, we build a benign internal cycle of enterprise development from the four dimensions of product power, brand power, service power and channel empowerment, and continuously improve the premium ability of the brand; At the same time, combined with the following seven points, to achieve the idea of transforming from a lighting brand to a smart home brand:
First, to make the core advantages of the Sanfeng brand for the pain points of smart home, and use its own advantages to snipe other peers in other cross-border or industries;
Second, sign a contract with an international ID design agency to enhance the sense of product design and appearance;
Third, this year, Sanfeng Lighting has invested heavily to set up an intelligent product testing laboratory in Shenzhen, introducing high-end talents in the field of artificial intelligence and automation, and continuously promoting the technological innovation and scenario application of infinite intelligence; At the same time, it has also set up a smart home R&D center in Shenzhen, which will be opened to the public in mid-2024.
Fourth, set up a smart training camp to cultivate and guide the intelligent thinking of dealers, and at the same time transform into a smart home service provider to expand the channel thinking of designers;
Fifth, reposition the brand strategy, iterate and sort out the whole product line, and occupy the commanding heights of the industry;
Sixth, in the context of the industry's involution and customer acquisition costs, the headquarters will lead dealers to continuously improve their professional level and refined service landing capabilities;
Seventh, increase investment in brand IP, lead designers to participate in college research, expand the product promotion and publicity of the designer circle, and guide dealers to build a brand publicity matrix.
SUFN Tripeaks Lighting Team.
Afterword
Tripeaks Lighting positioning itself isA high-end brand, a brand that is respected by the industry. Sanfeng Lighting has been abiding by business rules since its inception, not participating in vicious competition, insisting on only making original design products, and conquering the market with original design. Yang Chunhua said with a firm gaze.
2023 is the 12th year of Sanfeng Lighting's establishment. A leader who attaches equal importance to innovative R&D and forward-looking thinking, and an innovative enterprise that aims to be a "lighthouse brand" in the lighting industry, in the face of the increasingly saturated lighting marketChoose to enter the smart home track, in order to open a new business growth pole。So, what kind of new world will it sail towards? The future is worth looking forward to!
Text Editor: Pony
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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