Surprise is the hard core power that stands out in the era of involution. From December 8th to 11th, the 2023 Guangzhou Design Week was grandly launched at the "Guangzhou Poly World Trade Center Expo + Guangzhou International Sourcing Center + Nanfeng International Convention and Exhibition Center" with the theme of "Surprise AMAZE".
As Centrair's last touring show of the year, it also came with a "surprise".The winning products of the 2023 Centrair Kapok Design Award and the newly upgraded smart home products made their debut in the design circleThe exhibition attracted many designers to stop and taste for several days, and the scene has been showing a hot atmosphere.
At this feast of the design circle, what other "surprise cards" did Centrair play?
Inspiring Innovation:
DebutKapok Design Award product.
Over the past 27 years, Centrair has always adhered to the enterprise spirit of "striving for perfection and being outstanding", insisting on excellence in original design, and its products span various styles and have a strong sense of design, which meets the needs of young consumer groups and has won a high brand reputation in the design circle.
In this year's Design Week, Centrair showed its "good show", continuing the exhibition plan of "front hall and rear lamps + back hall smart home product line", focusing on the display of playful and cuteRear-mounted lampsIt is a drainage product for the front office, the atmosphere of the Christmas table, the sense of ritual hand-made flower workshop, interactive charging shop, immersive camping corner and other scenes to create, so that the atmosphere of the scene is full, and it is a blockbuster with a sense of atmosphere.
The back hall is matched with this year's CentrallyA blockbuster smart home product lineIt comprehensively displays its all-round layout in product research and development, core technology, solutions and other aspects, and accurately conveys the product value and application logic of the upgraded brand to the design circle, dealers and users.
At this exhibition, Centrair also showcased for the first time the jellyfish chandelier series, which won the 2023 Kapok Design Award and Product Design Award. The design of this product is inspired by the spirit of the deep sea, drawing on the bionic design of the four-leaf clover sea moon jellyfish in the sea, symbolizing good luck and hoping to bring good luck into the user's home.
Jellyfish chandelier seriesNot only is the appearance vivid and lovely, but also the luxury and elegance of Morandi's color palette, which can provide direct and indirect lighting. The lower light source adopts lens technology, which can form a uniform irradiation area on the desktop, and at the same time, the imported Mitsubishi acrylic light guide cover is selected, which is crystal clear and has high light guide efficiencyThe light source is a soft acrylic lampshade, which is soft and uniform, highlighting the transparency of the ceiling. This product is a smart lighting fixture, which can be controlled through the smart app, which is convenient and fast to operate, and is suitable for dining rooms, bars, living rooms, bedrooms, stairwells, villa ceilings and other scenarios.
In addition to the interesting check-in area and innovative lighting products displayed, the exhibition hall also set up a number of interesting interactive links, attracting many Internet celebrity bloggers, fashionistas, and designers to visit the museum one after another and stop to check in.
Keep up the pace:
Integrate online and offline global marketing
In the context of the current consumption upgrade, "those who win young people win the world" has become the consensus of many brands. In order to enter the hearts of young people, it is necessary to upgrade from function to emotion, and rejuvenate the brand by blending and resonating with the hearts of young consumers.
Jiang Linzhen, Operations Director of Centrair Lighting (right).
Ou Xiaoxin (left), deputy director of Guzhen Lighting Media Content Center
Jiang Linzhen, Operations Director of Centrair Lighting, pointed out that Centrair is well versed in the changes in consumptionThrough the integration of online and offline operations, a new model of global marketing is implemented.
On the one hand,Through the understanding and in-depth study of product art, the artistic value and intelligent technology are integrated into the product, and the beauty of poetry and distance is concretely expressed, so as to meet the living space requirements of young people who pursue quality of life
On the other hand,Through means such as shooting short**, playing Douyin, and planting grass in Xiaohongshu, it has faced the most fashionable consumption scenarios of the main consumer groups of the new generation, and successfully created new IP accounts such as "President Designer Yiding" and Xiaohongshu "Centrair Lighting", which will help Centrair to further establish contact with young and tasteful consumer groups, highlight brand positioning, further tap brand advantages, and create incremental change power in the industry.
Over the years, Centrair has continued to shape its professionalism in digital marketing, creating more accurate and effective social interaction with consumers for brands through diversified means, as well as the transmission of brand values. Jiang Linzhen said. In this context, Centrair continues to create marketing methods suitable for the brand, and continuously improves effective interaction with consumers with the help of rich touchpoints such as Moments, **hao, Xiaohongshu, Douyin, and exhibitions.
In the marketing strategy of Xintrally, from the festival marketing of 618 and Double 11 promotion nodes, to the interesting IP co-branding that breaks the marketing circle, and then to the continuous and efficient punch-card exhibition marketing, the brand continues to reach new consumer groups to obtain seed users, and has gained a good harvest in a competitive red seaLet the double income of quality and efficiency become the new normal of Xintli marketing. 
Centrair Team Showcase.
Beyond the competition:
Based on intelligence, deeply cultivate light and health
In recent years, the iteration of the main consumer force, the rapid popularization of intelligent digitalization, and the gradual spread of involution have led to extremely fierce market competition.
Realigning the pace of development has become a common issue that many lighting brands must face, and the response given by Centrair under the leadership of Sun Yue at the helm is amazing. Sun Yue clearly judged the market positioning in different periods, from the layout of after-installed lighting in 2020 to the launch of a new first-class operation matrix in 2021, to the release of human-centered smart lighting in 2022, and the layout of smart home in 2023.
Under the main tone of market "recovery", in 2023, Centrair will maintain the momentum of rapid progress, while continuing to promote the integration of material aesthetics and space aesthetics, bringing design, health and intelligent life to thousands of households, and continuously deepening the market layout in smart home.
Xinteri Pine Forest Villa Smart Home Life Hall.
In fact, the evolution and breakthrough of Centrair at different stages include transcendence in three senses:mode,Beyond the traditional lighting brand selling thinking;brand,It surpasses the original perception of the Centrair brand in the minds of consumers;market prospects,It has transcended the current competitive environment of continuous "involution" and set its sights on the next growth curve.
Centrair smart home scene.
Jiang Linzhen said that today, the three ace product systems of Centrair - art lighting, basic lighting, and after-installation lighting have been connected to N smart home systems to realize the intelligence of a full range of products. According to the needs of the user's family, Centrair can not only provide the whole smart home smart lighting case, but also realize the local intelligence of single lamp products.
Next, the development focus of Centrair will be:Based on intelligence, deeply cultivate light and healthAdhere to the people-centered, pay attention to the use of different groups of people, work and rest time and corresponding light needs, physiological and psychological characteristics, etc., to provide more users with high-quality products and intelligent healthy light.
Postscript
Over the past 27 years, Centrair has always maintained its innovative focus, from leading the trend of modern fashion and simple style to exploring the cross-border integration of art, design and smart home life, it has tried to influence and drive the integration and development of China's lighting field and smart home, and it will be a long road.
Text Editor: Pony
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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