On December 13, in response to the Lenovo headquarters logo graffiti incident, the official response certified as "Lenovo Group China Marketing Department": "The long-awaited heavy snowfall, the employees made a joke, and the picture was fun, in fact, 'graffiti' is just a packaging box, and it turned out to be this after opening." In response to the "severe punishment" of the screenshot on the Internet, some internal employees denied it, saying that the original screenshot** was an employee discussion section of the internal forum, not an official account of the company, and it was an oolong.
According to reports, the logo of the Lenovo Building was covered in snow, and someone wrote "huawei" on the logo. A senior manager of Lenovo posted on an internal forum that the company would take a serious approach to this behavior. This post emphasizes that brand image and trademark are important intangible assets of a company, and a company logo is not just a simple pattern, it represents the company's values, culture and consumer trust.
Therefore, malicious damage to the company's logo, especially graffiti into the image of competitors, is not only a damage to the corporate image, but also a blatant challenge to the company's reputation and business ethics. The post calls on employees across the company to be highly vigilant about such unethical behavior and to actively participate in reporting. Once verified, graffiti will be dealt with seriously to maintain the image and business ethics of the enterprise.
The incident sparked a discussion among netizens. Some netizens believe that this is disrespectful and damaging to the enterprise, and should be dealt with with seriously. While other netizens believe that it is just a joke between employees, and there is no intention of malicious destruction.
*: CNMO News].