Claiming the credit of copywriting under the official account, the storm is surging;
Dong Yuhui responded briefly in the live broadcast, and explained in detail one by one, the tree wants to be quiet and the wind does not stop;
Dongfang Xiaosun held a live meeting again, **boiling;
Dong Yuhui responded with a long article, and Xiaosun and Yu Minhong apologized.
That's the latest little essay incident. How does Oriental Selection deal with it?Three-party disputes, public relations crisis to this point, is to deal with, ** need a punching bag. At this point, it is no longer possible to judge right and wrong, but there needs to be a trade-off.
1. Exit is the most suitable result for Dongfang's selection. Although it belongs to the copywriting team and belongs to the company's employees, since it is so lacking in professionalism, it has repeatedly replied under the official account, adding fuel to the fire, causing such a big impact on the company. At least it's an explanation of public opinion.
Of course, if it is instructed to do so, there may be other compensation.
2. CEO Dongfang Xiaosun is out. CEO Dongfang Xiaosun may have been a subordinate of Yu Minhong for many years, with no credit and hard work, and there were equity changes before, and now he still has the shares of Dongfang Selection. The CEO is out, which shows that the capital concession is too much, which is not realistic. Such a tough requirement is not conducive to Dong Yuhui's reading personality.
3, Dong Yuhui is out. New Oriental was dealt a fatal blow due to the education and training policy, and Oriental Selection has not been popular for a long time, and no anchor can replace the popular anchor Dong Yuhui. Dealing with the relationship between the top anchor and the platform is a current problem in the e-commerce industry. If Dong Yuhui takes the initiative to go out, the incident happens suddenly, he may not be ready, if he is passively out, Dongfang Selection is still very damaged, this possibility cannot be ruled out, but the possibility is small.
4. Apologize, no one is out. With such a big dispute and public opinion, no one has been dealt with, Dong Yuhui, you can have a snack.
Professional commentary is to dare to make judgments.
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