How to do Pinduoduo rights protection and price control.
The phenomenon of low-price and indiscriminate sales on the Pinduoduo platform has become a headache for many brands. This kind of unfair competition not only damages the image of the brand, but also affects the stability of the channel and the interests of consumers. So, as a brand, how should Pinduoduo protect its rights and control prices?This article will provide you with some practical advice.
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1. Understand the reasons for low prices and random prices.
Before carrying out rights protection and price control, brands need to understand the reasons for low prices and arbitrary prices. Generally speaking, there are several reasons for low prices:
1.Channels are not standardized: In order to pursue sales, some dealers use low-price strategies to attract consumers, thus disrupting the market's best system.
2.Malicious competition: In order to suppress competitors, some merchants use low-price sales to seize market share.
3.Counterfeit and shoddy: Some unscrupulous businesses manufacture and sell counterfeit and shoddy products in order to obtain profits, thus disrupting the order of the market.
2. Formulate a strategy for rights protection and price control.
In view of the above reasons, brands can formulate the following rights protection and price control strategies:
1.Standardize channel management: The brand should establish a sound channel management system, formulate reasonable policies, and ensure that dealers sell in accordance with regulations. At the same time, the brand should take corresponding punitive measures against the dealers who violate the rules, such as disqualification, fines, etc.
2.Strengthen the protection of intellectual property rights: Brands should strengthen the protection of intellectual property rights, crack down on counterfeit and shoddy products, and protect their legitimate rights and interests. Rights can be protected through complaints, lawsuits, etc.
3.Establish a rights protection team: Brands can establish a professional rights protection team to monitor and combat the phenomenon of low-price and indiscriminate sales. Team members can find illegal merchants through various channels such as official channels and social networking on the Pinduoduo platform, and make complaints and deal with them.
4.Use legal means: If the infringement of the merchant seriously affects the reputation and interests of the brand, the brand owner can consider using legal means to protect its rights. A lawsuit can be filed in court to demand compensation from the merchant and cease the infringement.
3. Specific operation steps.
1.Monitoring and Evidence Collection: The rights team needs to regularly monitor and collect evidence on Pinduoduo's platform for low-price and indiscriminate sales. This evidence can include the merchant's sales violations, products**, chat logs, and more.
2.Complaints and handling: After collecting sufficient evidence, the rights protection team can complain about the offending merchants through the official channels of the Pinduoduo platform. When making a complaint, you need to explain in detail the merchant's violations and your own claims, and provide corresponding evidence materials. If the complaint is accepted by the platform, the platform will deal with the offending merchant.
3.Track the outcome of the complaint: The enforcement team needs to keep an eye on the outcome of the complaint and ensure that the offending merchant is being punished as it deserves. If the outcome is not satisfactory, the rights enforcement team can file a complaint again or seek legal recourse to defend the rights.
4.Regular inspections and summaries: In order to ensure the continuity and effectiveness of rights protection and price control, brands need to conduct regular inspections and summaries of their work. The focus of the inspection includes the phenomenon of low-price and indiscriminate sales on the Pinduoduo platform, and the sales behavior of dealersSummarization requires an assessment and improvement of the results and shortcomings of the work.
In short, Pinduoduo's rights protection and price control is a long-term and arduous task. Brands need to develop a sound strategy and specific operational procedures, and establish a professional team to monitor and handle complaints. At the same time, brands also need to strengthen their own intellectual property protection and channel management to curb the occurrence of low-price and indiscriminate sales from the source. Only in this way can we maintain the image and interests of the brand and ensure fair competition in the market.