Coffee is a daily drink, and it is a spiritual drink in foreign countries. In Italy, people generally choose to drink espresso in a café;In the United States, people prefer to drink large cups of Americano;In Oceania, people prefer to go to a café and order a flat white;In China's Hainan Province, people like to drink charcoal-fired coffee with a Southeast Asian flavor. With the continuous improvement of people's quality of life, the consumption of coffee, a foreign product, in China is increasing day by day. According to relevant data, China's coffee consumption is currently increasing at a rate of 15% per year, and will gradually become one of the largest coffee consumption markets in the world.
Project Objectives:1Can describe the characteristics of different types of cafes 2It is possible to combine products according to different types of cafes
3.It can describe the stylistic characteristics of the café décor.
4.Describe the main equipment of the café.
5.I can maintain the facilities of the café
6.Be able to describe the main characteristics and skills of a barista.
7.Be able to make some plans for your career as a barista.
Recognize the types of cafes.
There are many types of cafes, and different types of cafes have different investment scales and business models. It's difficult to accurately classify cafes, which are often categorized by the people they serve and the coffee drinks they serve. The barista's understanding of the type of café can give them a better understanding of the coffee business form, which helps to provide customers with the sales service of coffee products. Introduction Scenario Simon loves coffee so much that he often immerses himself in cafes, and he is particularly fond of a well-known international coffee chain. Recently, a friend introduced him to a boutique café, but he lamented that he knew very little about boutique cafés.
Conduct research on typical cafes in the area, determine their types, and write research reports according to the characteristics of this type of cafes.
Related knowledge 1. Classification of cafes In recent years, with the frequent development of international exchange activities, people's lifestyles are also changing, and the consumption of coffee, a foreign product, in China is increasing. The coffee industry is in a state of fierce competition, and various types of cafes exist. However, due to the relatively low level of development of the industry, the classification of cafes in the industry is not clear. According to the current situation of the café industry in China, it can basically be classified according to the following situation. According to the different investment entities, cafes can be divided into international chain brand cafes (such as Starbucks coffee chain, Costa coffee chain), domestic chain brand cafes (such as cat poop coffee chain, Pacific coffee chain), domestic and foreign joint venture chain brand cafes (such as Holiss Coffee, Man Coffee) and private boutique cafes.
According to the business project, the café can be divided into traditional café, bar café, catering café and theme café.
Regardless of the type of café that operates, it should not depend entirely on the subjective wishes of the operator, but should take into account the characteristics of the environment and the needs of customers. Generally speaking, categorizing according to the popularity of public consumption habits is the best reflection of the development of cafes.