A few days ago, we obtained a set of spy photos of domestic bronco from domestic Internet social platforms. It is reported that the model will be produced by JMC Ford, or will be named Ford Liema, and will be officially released in the spring of 2024 and launched at the same time.
Domestic Ford Bronco introduced:
The exterior design of the bronco is impressive. With a non-load-bearing body design, it seems to be a brave war horse, ready to break through the encirclement. In addition, the retro round light design is very recognizable, and the "Bronco" logo in the grille is also very eye-catching. The thick metal front bumper is blackened, while the large departure angle guarantees off-road demand. Compared with the imported version, the domestic version has canceled the side lights on the two sides of the front bumper, which is an intuitive distinguishing logo.
Coming to the side, the new car adopts detachable doors, roofs and other structural forms, which are quite practical in absolute off-road and outdoor scenes, and also allow passengers in the car to get closer to nature, enjoy the white clouds and blue sky more thoroughly, and more importantly, the vehicle looks very handsome. At the rear, it is expected that more popular design elements will be used to enhance the overall sense of sportiness and style. In addition, the new car will continue to feature a floating roof design, emphasizing its tough and off-road character.
The interior has been designed with practicality and comfort in mind. The hard-top detachable shed allows the driver to enjoy off-road while feeling the pleasure of the open sky. **Equipped with built-in multi** screen and LCD instrument cluster, the overall design style is in line with the positioning of a hard-core off-road vehicle. In addition, the Ford BRONCO is equipped with a mechanical shift mechanism and an off-road mode knob, which allows the driver to flexibly adjust the vehicle settings in different road conditions. The air-conditioning area under the screen and the longitudinally distributed air-conditioning vents will also be extended. The high-spec model of the locally-produced BRONCO will also be equipped with the 8155 chip and a full range of active safety systems.
It is powered by a 23T Ecoboost engine with a maximum power of 202 kW;In terms of transmission, the new car is expected to be equipped with a 10-speed automatic transmission, as well as a four-wheel drive system and differential lock. It is worth mentioning that the domestic bronco has the original trailer qualification, optional rear traction device, quasi-trailer maximum total mass of 1500kg. At the Chengdu Auto Show JMC Ford strategy conference, the official said that a large number of original modified parts such as wheels will be provided for personalized options.
Competitor Analysis:
In the 60s of the last century, the American automobile market set off a trend of off-road vehicles, and it was during that time that classic off-road models such as Jeep Wrangler and Ford Bronco were born. Before 2021, China's hardcore off-road vehicle market was dominated by Japanese cars, including FAW Toyota Prado, Nissan Patrol, Mitsubishi Pajero and other models. This year's domestic auto market also seems to have blown off-road winds, such as the Haval Raptor, the Formula Leopard Leopard 5, and the Jet Traveler. Therefore, the domestically produced Ford Bronco benchmarks hardcore off-road SUVs such as the Jeep Wrangler, the all-new Toyota Prado, the Tank 400, and the Formula Leopard Leopard 5.
From the body size, we can see that the data of the four cars are not much different, which is the symbol of the same level of models. It's just that the Ford Bronco has some advantages over the other three in terms of width and height. In this way, the Ford Bronco will look more burly and domineering, and at the same time, the wheelbase is a little longer than that of the Tank 400 and the Formula Leopard Leopard 5, which naturally has a certain advantage in some aspects of interior space.
The Tank 400Hi4-T Leopard 5 is a plug-in hybrid model, while the Bronco is an internal combustion engine model. However, for consumers, they are all cars that can be "refueled", and in a way, they can also be used as competitors in the same class. Obviously, in terms of power, the gasoline car is still not as good as the hybrid model, the Ford Bronco lost to the tank 400Hi4-T Leopard 5, but the same fuel car Jeep Wrangler failed to beat the Ford Bronco.
At the same time, the off-road performance of the Ford BRONCO is undoubted, both with a non-load-bearing body structure and suspension of the front double wishbone rear five-link integral axle, and equipped with a time-sharing four-wheel drive system, with a Go.a.T-mode terrain management system, tank U-turn and other functions. Among them, the Ford Bronco Everglades Edition has an approach angle of 45 degrees and a departure angle of 37 degrees, and its off-road passability is first-class in its class. The city version has an approach angle of 38 degrees and a departure angle of 31 degrees. In this regard, Ford Bronco overtook the next three competitors.
In addition, the Ford Bronco can quickly remove the roof and doors, and can be transformed into a convertible or desert motorcycle at any time, bringing super high playability. In addition, the Ford Bronco is equipped with a washable rubber floor with integrated drainage holes, and the buttons in the car are also protected by silicone to prevent the intrusion of sediment and water, so the entire interior of the Ford Bronco can be washed directly, improving the convenience of cleaning after deep off-roading.
In any case, a legendary model like the Ford BRONCO can be produced and sold in China, which is undoubtedly good news for fans, if the price is reasonable, I believe that the BRONCO will once again set off a trend of off-road SUVs like the tank back then, and the author is also optimistic that it will achieve good results in the domestic market in the future, what do you think?