TeaCultureA long history,TeaThere are many types, and there are huge differences in tea drinking Xi between regions. However,TeaThe asymmetry of information in the market and the lack of standardized products make many tea lovers (especially novice tea lovers) buy and drinkTeaoften falls into some pits. These pitfalls include the pits of conceptual cognition, the pit of information asymmetry, and the "trap" pit set by merchants. Below I will briefly summarize for you the "Ten Pits of Drinking Tea and Buying Tea", hoping that everyone can avoid these pits while improving their awareness, not being fooled by merchants, and wasting less money and IQ.
The so-called **pit** does not refer to the ** itself, but to the opacity. When purchasingTea, we often have no way of knowing what the merchant is sellingTeaHow much profit was earned. This also leads us to be unable to judgeTeaThe true value is easily confused by the irrationality of the merchant's pricing. In order to avoid falling into the pit, we should learn to understand the market, compare the market and compare the interests of different businesses, and make rational judgmentsTeavalue.
Nowadays, more and moreTeaThe age of the tree is emphasized, such as the ancient tree Pu'er, the old fir rock tea, and the old treeWhite teaWait a minute. However, for the most part, the age of a tree is a very illusory concept, especially if it claims to be hundreds or thousands of years oldTea。The age of these trees is mostly estimated, and there is no conclusive evidence. Therefore, we should be skeptical of the claim of the age of the tree and consider it emphaticallyTearather than the age of the tree.
TeaThe taste of the tea is different from person to person, and the same tea may have completely opposite evaluations in different populations. However, on the sales platform, whether it is high-end tea or low-end tea,SellersThey tend to be described in positive and praiseworthy languageTeaThe palate. Sometimes, even the taste descriptions of some tea lovers will be different from our real experience. Therefore, in the purchaseTeaWe should be wary of this "language trap" to avoid being influenced by inaccurate taste descriptions.
TeaAs a commodity in the market, packaging is an important component. But someTeaThe packaging is too luxurious, and the product description information is too exaggerated, which creates a mistake for the average consumerPsychological suggestion, I feel that there is a problem with the product. Unless it's for gifting purposes, we buy and drink on a daily basisTeaThere is no need for overly luxurious packaging and exaggerated product descriptions.
In someTeaDuring the sales process, merchants often show itTeaof the profile and strips, but fromTeaIt is difficult to obtain effective information related to quality, such as the thickness of the cord, the richness of the tea, etcTeaEvidence of quality. However, many consumers will be confused by the appearance displayed by the merchant and think that the appearance is goodTeaIn fact, this is the psychological trap of the business.
TeaThe region of production becomes an inevitable topic, and most tea merchants like to emphasize themselvesTeaThe production area claims to be a well-known production area or a core production area of tea. However, in the market, almost all tea merchants claim their ownTeaFrom well-known production areas, even if it is the most inexpensiveTeaThey will also claim to be from high-end production areas. Therefore, we should not be taken lightlyTeaof the appellation claims, and to pay attentionTeaquality.
The foundation of good tea is good raw materials and processes. In the purchaseTeaTea merchants often like to emphasize themTeaThe craftsmanship is good. However, passing the process is only the basic requirement of a tea, and it does not representTeaIt's high quality. Therefore, we should be cautiousTeaThe promotion of the craft pays attention toTeataste and quality.
False labeling refers to the presence of merchantsTeaThe packaging is sprayed with deceptive words or graphics, such as "organic."Tea", "Pure Natural", "Green Food" and so on. These false labels are often misleading to consumers, when in realityTeamay not meet the requirements of these labels. So we're buyingTeaCarefully check the content on the label to determine its authenticity.
TeaKnown for its long history andCultureand some merchants tend to use this traditional reputation to attract consumers. They claim to have a long historyTeaCulture, craftsmanship passed down from generation to generation, and so on. However, these traditions are often fictitious and merchants order to increaseTeaThe selling point is fabricated. Therefore, we should be skeptical of this traditional propaganda and judge rationally.
In the purchaseTea, some merchants will give some extra small gifts, such as pots,Cups, mooncakes and so on. While these giveaways may seem tempting, the merchants are actually thereTea**The cost of the giveaway is already included. Therefore, we should treat these giveaways rationally and not ignore them because of themTeaquality and value in itself.
In short,TeaThere are all sorts of pitfalls in the market, and we are shopping and drinkingTea, to remain vigilant, improve their own cognitive level, rational treatment of business publicity and sales methods. Only then can we truly enjoy itTeaBring fun.