As the first winter snow arrives in December 2023, Samyang Turkey Noodles by Samyang Fangyuan Group is still popular around the world for its pungent and spicy taste, becoming a popular product among young people in China. Samyang Turkey Noodles is an innovative product of Korean ramen noodles, which subverts the traditional way of eating instant noodles and creates an era of spicy challenges for turkey noodles.
The challenge of eating spicy food is not that Samyang turkey noodles have just started to rise, in fact, human beings have always been able to eat spicy food as a challenge. Stewart in the UK. In his book "The Devil's Supper: Chili and Spicy Culture That Changed the World", Walton mentions that in a sense, it is not surprising that you can become a "man" by eating spicy food, and eating spicy food is also a manifestation of "competition", eating faster and more than others, and rising to the challenge when everyone else is retreating, in a sense, eating spicy food is also an activity that challenges courage.
Therefore, the reason behind the spicy competition of Samyang turkey noodles may also be that we are looking for a kind of "competition" in the chili pepper, an ingredient that gives us a stimulating experience in taste and taste. This echoes Samyang Foods' idea of "breaking the impossible", because food has gone beyond the function of satisfying food and clothing, and also assumes the function of cultural bonds, and Samyang Turkey Noodles is such a typical representative, through its unique eating method and spicy taste, it connects people all over the world and friends around them, and through the challenge of eating spicy food, they can get to know each other and "break the ice".
Samyang Turkey Noodles has quickly entered the Chinese food market with the popularity and trust of young people. Currently, Samyang Foods sells more than 1 percent of its turkey noodles in China per year500 million copies. According to Nielsen data, the total sales of the top 4 turkey noodle brands in China's offline channels reached 1.5 billion yuan in 2022, of which Samyang turkey noodles accounted for 60% of the market share. It can be seen that the "spicy" taste of Samyang turkey noodles is really popular, and it has gradually become the leader of spicy culture.