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He WannanThe price increase of Moutai and the price reduction of BESTORE products have triggered diametrically opposite performance of stock prices, which have become two very interesting cases in the recent A** market.
On the evening of October 31, Kweichow Moutai announced that from November 1, it will raise 53%vol Kweichow Moutai (Feitian, Five-Star) ex-factory**, with an average increase of about 20%. The next day, Kweichow Moutai's share price rose 572%, up to 1850 yuan.
This is the first time in 6 years that Moutai raised the price again, it is estimated that next year can increase the profit of 5 billion yuan, and some brokerages "strongly pushed" and maintained the target price of 2,600 yuan. Unfortunately, since then, its stock price has consolidated downward, and by the end of this week (December 1), it has fallen to 1,760 yuan, and Wuliangye and Luzhou Laojiao, which have followed the price increase of Moutai, have fallen by nearly 10%.
A month later, on November 30, the snack giant BESTORE announced the implementation of the largest price reduction for the first time in 17 years, with the average membership price of more than 300 products on sale in the store reduced by 22%, and the highest reduction reached 45%. I thought that the price cut was negative, but I didn't expect that the next day only 1 minute after the opening, the stock price would rise to the limit, until ** did not open, ** closed at 2132 yuan.
Three days earlier, the general meeting of shareholders of BESTORE had just elected Yang Yinfen as chairman and general manager, and as soon as she took office, Yang Yinfen bluntly said in an open letter to all employees: "At present, what is in front of us is not only the problem of living difficult, but the problem of whether to live. ”
Why is the price of products rising and profits thickening, but the stock price is not rising but falling?And why did the price of the product drop but the stock price went straight to the limit?
The reason is simple. Liquor and snacks are not just needed, and belong to the list of "optional consumption", not to mention high-end liquor Moutai and BESTORE positioned as "high-end snacks". At a time when economic growth is slowing down and employment pressure is increasing, boosting consumer confidence is a difficult problem for enterprises. That is, taking BESTORE as an example, after its listing in 2020, its revenue increased from less than 8 billion yuan to once approaching the 10 billion mark (94. in 2022).400 million yuan);At the same time, earnings have increased from 48.4 billion yuan fell to 33.5 billion yuan. In the first three quarters of this year, the company achieved revenue of 59900 million yuan, down 14 percent year-on-year33%；Achieved a net profit of 19.1 billion yuan, down 3343% (only 1. after deducting non-profit.)21.6 billion yuan, down 4423%）。
The newly appointed Chairman Yang is not bad at all, for most companies that do not produce products that are just needed, "what is in front of us is not only the problem of difficulty in living, but the problem of whether to survive." ”
Not only the real economy, but also the e-commerce industry has ushered in great changes. On the evening of November 29, the U.S. stock Pinduoduo once rose more than 4%, with a market value of $192.1 billion, surpassing Alibaba. Although the ** has fallen from time to time, this transcendence has an extraordinary significance. According to Bloomberg, this is a "watershed" in China's internet industry, "marking the rise of a generation of upstarts from Pinduoduo to ByteDance, who are disrupting the traditional areas of social networking and e-commerce."
In the first half of this year, ByteDance's revenue was 54 billion US dollars, surpassing Tencent by 30% and becoming the new leader in the industry.
There are naturally many reasons for the rise of the upstarts, but the most important ones are nothing more than "low", "short" and "small". Pinduoduo caught the dividends of the sinking market and tore a hole with "low price". ByteDance's Douyin short** and Toutiao's short messages cater to the current market fragmented reading Xi habits, and are more in line with the trend of the mobile Internet.
* Similarly, in the past November, the Shanghai and Shenzhen main boards, ChiNext and the Science and Technology Innovation Board were all weakly consolidated, while the Beijing Stock Exchange 50 Index rose by 2754%, 233**all**none**. Some people say that it is because of the low valuation of the Beijing Stock Exchange. Relevant data shows that the valuation of the Beijing Stock Exchange 50 is 21 times, is this a low valuation?The valuation of the SSE 50 is only 12 times, and it is still hitting new lows. In the author's opinion, the most important reason is nothing more than "low", "short" and "small": the low one, the stock price is low;The small one, the market value is small;If it's short, it's not long. Sui Qiang, general manager of the Beijing Stock Exchange, said at the Financial Street Forum held on November 8 that there are 228 listed companies in the market, with a total market value of more than 280 billion yuan, that is, an average market value of only 12 per company2.8 billion yuan, of which 130 ** total plates are less than 100 million, which belong to absolute small-cap stocks and micro-cap stocks, and it can be said that as long as the financial strength exceeds 100000000000000000000000000000000000000000000000000000000000000000000000000000000000000
In comparison, the average market capitalization of the entire A-share company is 149900 million yuan, which is more than 10 times the average market value of the Beijing Stock Exchange
Of course, the ** that relies on "low" and "small" is followed by "short", and the rise is crazy, and the ignition is fast. Since the Beijing Stock Exchange Index hit a high on November 27, it has fallen sharply in the past three days, and as of November 30**, the index has fallen by 1374%。
Just when the a** field is in an overall downturn, haven't the short drama concept stocks also become the "most beautiful boy"?In the final analysis, it is also because in the current fast-paced living environment, short dramas, as a form of content in the fragmented era, have been loved by more audiences, and among the dozens of ** in the concept of short dramas, most of the circulating market value is between 3 billion and 4 billion, and the best rising Insai Group is only 1.4 billion.
Why does "low", "short" and "small" become the background color of today's market?The answer lies in the relevant data released by the National Bureau of Statistics. In the first three quarters of this year, the per capita wage income of residents nationwide was 16,747 yuan, and the average monthly income was only 1,860 yuan. Of course, wage income accounts for only 6 percent of the total income of residents, as well as operating income, property income, and transfer income. But today, when the money-making effect is not good, how much property income and operating income can ordinary residents have?
This article was first published in Financial Investment News
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