Chao News client reporter Liu Dong intern Li Tianjing.
A huge pink cake stands on Hongpu North Road in Linping, Hangzhou, which turns out to be the first online and offline all-weather commercial complex in China built by Yuanwang Technology - Yuanwang X27 Theme Park. In the thirteenth year of Yuanwang Technology, they have established such a large-scale **, adding a new landmark consumption place to Hangzhou.
Inside this huge, flying saucer-like commercial complex, you'll find elaborate light strips and a variety of stylish décor. In the atrium on the first floor, there is a huge screen and open space, and the staff explained that Yuanwang Technology intends to undertake live house activities, and is also willing to contact celebrities from all parties to hold celebrity signing sessions and fan meetings here, and will build Yuanwang X27 theme park into a new fan check-in point.
Inside the theme park, there are also a number of star brands, such as Huang Zitao's first offline physical store in China, YKYB, and Cecilia Cheung's clothing design brand SEACECISTREET. "These star brand stores have in-depth cooperation with us, and celebrities will also come offline from time to time to participate in live broadcasts and hold activities. Said the staff.
In the distant view of the X27 theme park can also have a good experience of the artistic atmosphere, the interior of the mall scene layout has a unique flavor, the decoration style is full of artistry, it can be said that it is a change of scenery, plaster statues and atmospheric scenery are easily reminiscent of "Venus with a broken arm", "The eternity of memory" and other world-famous artworks, these works have been deconstructed and reappear in every inadvertent corner, in addition to these classical arts, there are many very sci-fi scenes, as if you are looking for treasure when shopping. To meet the needs of young people, provide a rich one-stop experience of eating, drinking, playing and shopping.
On the second floor of the mall, there is also a personal art exhibition of Mr. YY, the style and color of the painting are very bold, and it has been well received by tourists. The staff said: "In the future, we will contact more different creators to meet the needs of more independent artists and meet the aesthetic needs of more consumers." ”
In addition to these star brands and the artistry inside the mall, Yuanwang X27 theme park also has a lot of independent brands from Yuanwang. Yuanwang Technology is committed to a combination of online and offline sales model, and is open around the clock. Live broadcasts are conducted directly in physical stores, including live broadcasts that sell a single brand at the counter, and live broadcasts that introduce different types of live broadcasts while walking. And to ensure that the online and offline products are consistent, so that consumers can buy the goods of the physical store in the live broadcast room, which is the first of the physical store, which has a high degree of credibility and flexibility.
Xie Rudong, Chairman and CEO of Yuanwang Technology, said: "The name X27 symbolizes infinite possibilities, and the combination of online and offline business model is full of potential, and it is fully capable of exerting more possibilities in the future. He hopes to use the Yuanwang X27 theme park to achieve brand value-added, promote consumption, and realize the brand vision of "simplifying work with science and technology and beautifying life with products".
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