China Net Finance, December 24 (Reporter Jia Yujing) When the living space of old department stores is constantly squeezed, a new round of commercial complexes is being transformed through "digital and real integration". On December 22, the Yuanwang X27 Park built by Yuanwang Technology was launched in Linping, Hangzhou, which is the first commercial complex in the country that is open online and offline all day.
What is "digital and real integration"?It is reported that the Yuanwang X27 Park, which opened this time, empowers traditional shopping malls through digitalization, introduces online traffic into offline industries, brings real-life interaction to social networks, and promotes the formation of a new model of "online commerce, offline tourism" in which hundreds of IPs are intertwined, thousands of elements are combined, and 10,000 products are presented.
The picture shows Xie Rudong, chairman and CEO of Yuanwang Technology.
At present, the real economy is facing challenges, the digital economy is booming, and the integration of data and reality is the general trend. Xie Rudong, chairman and CEO of Yuanwang Technology, said that after the opening of Yuanwang X27 Park, there will be about 350 stores, which can carry out more than 350 live broadcasts at the same time, add 2000-3000 anchors, and the inventory of goods in the whole venue will exceed 10w+, and it is estimated that the sales scale will be 30 billion to 35 billion yuan in the first year.
Xie Rudong said frankly that Yuanwang Technology hopes to improve the income of goods, live broadcasts, brands and other parties through the deep integration of online and offline traffic, and provide consumers with more advantageous and better shopping experience.
It is the first "online + offline" new commercial complex that does not close all day.
In recent years, with the advent of the new consumption era, consumption scenarios have been continuously extended from offline to online, consumer objects have accelerated the transformation from physical objects to services, and consumer experience has gradually shifted from popular to personalized exploration, and consumption upgrading is actively promoting the high-quality development of the economy and society.
In order to realize the vision of "simplifying work with technology and beautifying life with products", Yuanwang X27 Park relies on a comprehensive management and operation model and huge online traffic, and strives to rejuvenate traditional physical business by providing stores, rent reduction, low-cost operation and maintenance, supply sharing and other operation models.
Among them, it is particularly worth mentioning that the "Yuanwang Cloud" digital platform independently developed by Yuanwang Technology can also be understood as the "brain" of Yuanwang X27 Park. It is reported that "Yuanwangyun" can simulate and analyze consumption trends in real time, accurately understand user needs, formulate optimal marketing plans, and provide core services such as explosive product mining, intelligent dynamic sales, full-chain management, and compliance inspection for enterprise users or individual anchor teams. Next, "Yuanwangyun" will be applied to the management of the entire commercial complex to empower industrial upgrading.
It is hoped that with the blessing of the digital platform, Yuanwang X27 Park can basically rely on the data processing of artificial intelligence, and become a live broadcast base with a comprehensive standardized and advanced configuration of 'people, goods and yards'. The relevant person in charge of Yuanwang Technology said that this can not only improve the accuracy of target users and enhance the customer's shopping experience, but also reduce the cost of the whole chain from production to consumption, and greatly improve operational efficiency.
In addition to the commercial complex, Yuanwang X27 Park will also be built into a gathering place for star store trends, an IP collection, an Internet celebrity check-in place and a product promotion place. According to Xie Rudong, Yuanwang X27 Park will be mainly based on cross-border star store clusters, integrating multi-functional open spaces, introducing various elements such as domestic IP stores and time-honored cultural and creative stores, and creating rich dynamic scenes by holding various activities.
Different from traditional shopping malls, consumers can not only enjoy the high cost performance of online shopping, but also realize play, shopping and consumption in the next scene. Xie Rudong pointed out that Yuanwang X27 Park can achieve brand efficiency, stimulate consumption, increase output value, promote employment, and bring prosperity to cultural tourism, which will meet the needs of consumers, brands, and the whole industry.
E-commerce empowers the transformation and upgrading of traditional businesses, and the sales scale will exceed 30 billion yuan in the first year.
As the first new consumption scenario of "digital and real integration" jointly created by Linping and Yuanwang, Yuanwang X27 Park is the result of government-enterprise cooperation and two-way running, and has many "brand-new" attempts that have not been made before.
In Xie Rudong's view, Yuanwang X27 Park has created a "new" model of online live broadcast + online ** experience "two-way drive" consumption;The "new" scenario of business, culture and tourism integration consumption of commercial consumption + cultural tourism experience;A "new" consumption platform that is traffic aggregation, technology-driven, and data-empoweredA trendy "new" center where national tides and domestic products, celebrity IPs, and Internet celebrity check-in points gather.
According to him, Yuanwang X27 Park balances the cost of offline industry with online commercial profits, which can increase the ping efficiency of commercial complexes to more than dozens of times that of traditional shopping malls, and simultaneously promote a significant increase in sales scale, after the theme park is officially operational, it is estimated that it can achieve sales scale of 30 billion to 35 billion yuan in the first year. At the same time, the X27 theme park has driven the upgrading and development of business travel, catering, cultural and creative industries by radiating the surrounding regional economy from point to area, and the benefits brought by building an "extended" industrial chain are even more incalculable.
At the event, Yuanwang X27 Park signed contracts with 8 settled companies. At the same time, Yuanwang X27 Park also signed a contract with Zhejiang Turing Computing Research Institute and China Unicom (Zhejiang) Industrial Internet China United Network Communication Hangzhou Branch, promising to reach in-depth cooperation in the application of big data and computing power in the future.
In addition, as fashion clothing stores will occupy a considerable proportion in Yuanwang X27 Park, Yuanwang X27 Park has also officially reached a strategic cooperation with the China Garment Association. This means that in the future, the China Garment Association will also help more fashion brands to introduce, empower traditional enterprises with new ideas, new models and new formats, jointly create more fashion IPs with Linping's local recognition, and help the growth of domestic independent design brands and the development of China's clothing industry.
Xie Rudong said that Hangzhou's e-commerce resources are abundant, which provides fertile ground for the growth of Yuanwang X27 Park. "We hope that with Linping's Yuanwang X27 Park as the core, we will spread the experience that can be copied and pasted, radiate the whole country, and let every city have a Yuanwang X27 Park. ”