"Don't let Hallyu become more and more arrogant, Huayu is the top stream. ”Today, this phrase is becoming a reality.
Driven by the "national tide", Chinese cosmetics in South Korea have become completely popular, and the export value in the first eight months of this year has increased by 190% year-on-year. Even Korean celebrities are using it. ”
At the same time, South Korea's other demand for Chinese manufacturing has also continued to increase, with packages from China repeatedly "bursting", the most serious of which caused a month-long logistics delay. According to public data, the number of orders from Huahaitao has ranked first for three consecutive years, accounting for more than 36% of its total.
The Korean media also had to admit:"The era of South Korea's export dividends to China has come to an end. ”
1.Chinese cosmetics are hot in South Korea: "only buy value".
Expensive is good", "How dare you face the cheap one"...In the Korean market, high-end cosmetics have always dominated the market, and consumers are willing to pay a premium in order to pursue "luxury" and "celebrity style".
However, in recent years, keywords such as "low price" and "good quality and low price" have been frequently mentioned, and people are more concerned about the actual effect and cost performance of products than international brands, and consumer psychology has gradually changed to rationality. Because of this, China's cosmetics, which are close to the people and have upgraded quality, have won the favor of more and more overseas consumers.
In fact, such a consumer trend is also emerging in China: Pinduoduo's market value has surpassed that of Alibaba;Tea bids farewell to the era at the beginning of the 3 words, to. 9 "Open the market;Sales of military coats increased by 181%, becoming the top this winter. At a price of 100 yuan, domestic "Yishenghao" scientific and technological products stood out among the thousands of yuan and 10,000 yuan of imports, a year-on-year increase of 422%.
All kinds of phenomena are showing that people are beginning to assert"Buy only what is valuable, not expensive".
According to the "Time" report, the above-mentioned biological products originally originated from the Harvard laboratory, because they were certified by the international journal "Cell" as their core ingredients "body vitality reduction" and "physiological decline positive intervention" and other potential, once exploded in China.
However, according to the transaction data of the Jingdong platform, compared with the 4-digit and 5-digit imported products of the moving shaft, the domestic products with the absolute "cost performance" advantage can arouse people's desire to buy. At present, it has been reached.
Millions of users in first- and second-tier cities, recovering 70% of the market share.
However, low price and cost performance alone cannot become a "magic weapon for success".
2.The Korean Wave has become a "cold wave", and Made in China has become the protagonist
Once the Korean Wave swept the world, many "cheap and easy-to-use" Korean makeup brands dominated the makeup table of the post-90s. "The monthly salary of 3000 can also be used";"I don't feel distressed if I use it";"You can experience the front line of the trend for a few dozen yuan"...
Nowadays, the Hallyu trend has faded, but "Chinese makeup" and "new Chinese style" have become international trends, and more and more domestic brands have entered the overseas market. According to the statistics of the Japan Cosmetics Association, in the first half of this year, the import of makeup products from China was 45% year-on-year.
According to the Japan Economic News, some consumers said:"I used to think that Chinese cosmetics were of poor quality, and after using them once, I was completely conquered. ”In addition, celebrity makeup studios and beauty bloggers have more and more Chinese brands on their tables, which have become a reference list for ordinary consumers to buy.
However, Korean makeup brands have gradually disappeared and become the tears of the times. innisfree, Etude House, 3CE and other companies have suffered large-scale store closures around the world, and their revenue has continued to decline, making it difficult to get on the table again.
In the face of the increasingly up-and-coming domestic products, the competitiveness of those overseas brands that once dominated has declined significantly. At an international exhibition in Barcelona, Huawei's booth was five times the size of Samsung. Domestic products represented by "Yishenghao" are also replacing the mainstream position of the United States and Nissan in such biotechnology markets with a growth rate of 70%.
According to the purchaser, Mr. Ho, "I used to trust imports more, but now I find that the money for one bottle can buy 8 bottles of domestic production, but the experience seems to be better. ”
According to public information, the domestic low price is based on technological breakthroughs. In China, the research team has developed its own biological enzyme directional conversion technology, which not only reduces the cost of raw material extraction by 95%, but also avoids heavy metal residues, and the purity is close to natural extraction (99.).9%）。
Not only that, according to industry insiders, in Southeast Asia, Japan and other countries, many foreigners are buying "Yishenghao" through cross-border platforms, and the current global market has reached 400 billion US dollars, and domestic production is becoming a major challenge for overseas brands.
3.Korean goods are cold, and China doesn't buy them
South Korean media reports were quoted as saying that South Korea suffered its first deficit with China in 31 years this year, reaching $18 billion. China has always been its main export market, but now it continues to shrink, and seeing that Korean products that were once all the rage in China are no longer popular, the Korean media immediately blamed it"The Chinese can't buy it anymore. ”
But judging by the facts, andIt's not that we can't afford it, it's that Korean manufacturing is abandoned. In addition to cosmetics, electronic products, new energy vehicles and other high value-added consumer fields, made in China is also becoming more and more popular, in the future, made in China will usher in a greater breakthrough, foreign media eyes have just begun!