Chinese brands go overseasIn the ascendant, Western brands go overseasGlobal MarketingThe two sides can be said to be evenly matched, so who is slightly better?
Please see the explanation. What is the difference?
Chinese model
Most of China's brands go overseas in the same waySell firstAnd then a year or two later, you can start branding.
Basically, it is nothing more than to select products first, open a few Amazon stores, carry out advertising and marketing, and if you do a good job, you can directly switch to an independent station, and then it is now an independent station out of the circle, many people directly choose to do an independent station to go to sea, and so on to expand to a certain scale, usually at least50 million to 100 millionRMB will seriously consider being a brand.
The formation of this model is mainly due to the fact that China has been involved in the cross-border industry relatively late, and it is still in the current situationDevelopment stage, the brand goes to sea or in accordance with the domestic sales model, there isCapitalAfter that, you will start to make a brand.
Western model
The West tends to take a stage of time to goMake a plan, to build a brand and production line, shoot a lot of **and** materials, and then build a professional independent station and Amazon***Everything is ready to goIt's just starting to go into the sales phase.
They think that Amazon, whether it's Shopify or Shopify, it's just a sales channelThe independent value of the brandand connecting with consumers is more important than the sales channel.
Since the West entered the circle of cross-border e-commerce earlier, they have formed their own setOverseas mode
Who is better ?
China
Excellent: New products are available quickly;Stimulate market demand;Competitiveness.
Missing: easy to imitate;High cost of advertising input;Brand awareness is difficult to grow.
West
Excellent: High brand recognition;High product repurchase rate;Low cost of advertising investment.
Missing: It takes a long time to form a brand;There is more investment in the early stage.
the editor has something to say:
Whether it is the Chinese side selling first and then branding or the Western brand and then selling, it isYesAt this stage, the development status of both sides.
However, in terms of development potential and long-term benefits, the West may be superior, after all, it has made a certain amount of profitBuild your brandis essential!
So, if you have already joined the cross-border e-commerce industry, please have it nowBrand awarenessand gradually shift their marketing focus to brand building.
Although the process is long, it has been experiencedprecipitationThe brand will develop for a long time!