AR and VR will offer a whole new creative medium – artists and technologists say, "Artists dream of building worlds pixel by pixel". This promises to replace straight-line devices with technology that depicts the world in ever-expanding concentric circles, providing an unprecedented sense of immersion and experience. This could be a game-changer: users will no longer view content, but will be placed in an ever-expanding virtual world and find themselves at the center, hence the nature of "immersive" technology.
"Virtual prototypes" allow us to reduce the time and cost of product development iterations while improving the quality of the final product. For example, a design company saved a customer in the aerospace industry $50,000 by using VR prototyping to eliminate two physical prototype cycles and eliminate the time required to assemble custom samples. The wider use of virtual mockups will allow companies to reduce the number of expensive prototypes required and significantly reduce the time from concept design to production and commercialization.
You can iterate on your city plan, your home, and your construction site as many times as you like before you actually get started. As a result, we will get better creations. ”
While traditional technologies also allow companies to prototype with immersive technology, designers can walk, fly, and interact with prototypes in an AR or VR environment for a more direct experience. This means that immersion technology can guarantee higher design accuracy, resulting in a higher quality end product at a lower cost than traditional prototyping technology.
Immersive technology will also enable small companies to produce higher-quality content at a lower cost. The technology already exists to process 360-degree images in hours (which until recently took days) and is achievable for filmmakers with smaller budgets. In the same way that smartphones and apps have moved mobile photography out of the realm of professionals and enthusiasts, we can expect AR and VR to open up new creative avenues for all of us.
Immersive technology can also bring us closer to global issues, such as humanitarian crises, enabling a form of telepresence that evokes empathy as if we were there. Artist and director Lynette Wallworth says AR and VR "provide a layer of authenticity that no other** can provide."
While some argue that increased digital consumption leads to a decline in empathy, many artists who use AR and VR believe that the ** will be the "ultimate empathy machine," fostering a society with an informed perspective on other communities and identities. Gabo Arora, Founder and President of Lightshed and Creative Director and Senior Advisor to the United Nations, explains, "You're discovering a new grammar for storytelling and emotion. If the optimists are right, we may be moving towards a more informed and creative world.
AR and VR are also expected to provide immersive learning experiences. In addition to real-time gamified learning, AR and VR biosensors are being used in the field of **, enabling a person to drive a car using only their brain for the first time in their lifetime. "Immersive technology is a form of brain augmentation that networks our biological systems with digital devices," he said
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