Off-site promotion is one of the important ways for cross-border sellers to attract traffic, improve products, and increase conversions.
In the development of ** activities, sellers will often set up a variety of ** methods, there is a superposition of discounts, if the ** discount calculation is wrong, the phenomenon of "0 yuan purchase" may occur, resulting in losses.
What are the types of discounts commonly used in off-Amazon promotion, and how are they calculated when they are stacked?
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One. The type commonly used by Amazon
Drop:
Lightning Deals (LD): Displayed on the product page, there is no specific discount**, a limited time ** with a high discount is available for a short time**.
Prime Member Exclusive Offer:Displayed on the product page, Amazon Prime members enjoy a special** discount, which is usually applied automatically at checkout.
Best Deal (abbreviated BD):Displayed on the product page, it is a weekly flash deal on Amazon, which generally lasts for two weeks.
outlet outlets:Usually displayed on the product page, usually displayed below the product ** or next to the **information with labels such as discounts, etc., the selected ** will be displayed on the Amazon Outlet page for a fixed period of one to two weeks.
AccountingAdd-on:
Coupon (Coupon):Displayed on the product page, it can be set by proportion or amount, and the discount will be automatically applied at checkout.
Promo Code:You can set whether it is displayed on the product page, and the most commonly used type of off-page promotion is percentage discount, which can be set to [Unlimited] and [Priority].
Note: Priority means that the coupon code has a higher priority than other offers, and is usually automatically managed by Amazon's system, which may automatically choose to apply the best discount according to some rules.
Social Media Promo Code (Social***It does not appear on the product page and is a special discount code that can be set to "Unlimited" and "Preferred" to be automatically shared with Amazon affiliate marketers.
Two. How do Amazon's commonly used types stack?
Generally speaking, Coupon and Unlimited Discount Codes are stacked with all other types of discounts, while LD BD and Prime discounts are discounted on top of the original price, and then they are stacked with other Code types. Pay special attentionCoupon ld bd prime discount in combination with other discount codes if it exists
The following are the various types of overlay usage, if you are not sure about the overlay calculation when setting the discount, you can refer to this ** to check whether it will be superimposed.
Three. Calculation method:
Coupon, code, ld bd overlay calculations
According to the discount strength, suppose the price of the product is $100, and at the same time set up coupon 20% off, code 20% off, and flash sale 10% off
The final ** price at this point is: 100*(1-20%-20%-10%)=$50.
Membership discounts withcoupon, code overlay calculation
On the basis of the member price, assuming that the product is sold at $100, and the coupon is 20% off, code 20% off, and member 10% off
At this time, the final ** price is: 100 * (1-10%) * 1-20% - 20%) = 54 USD.
Four. Summary of recommendations
In order to prevent the occurrence of the situation of superimposed 0 yuan purchase of discount code, several suggestions are put forward:
1) Understand all discount code stacks and how to calculate them.
2) Set the maximum purchase amount to 1 or 2Prevent losses caused by discount stacking, and also prevent competitors from spoofing and deliberately shorting inventory.
3) When setting up ** activities, check if there are any promotions that are active at the same time.
4) At the beginning of the event, pay attention to the sales situation, and once the order is abnormal, cancel it immediately or close the part to avoid losses.
5) It is recommended to control the total discount within 80%, and avoid being warned by Amazon for the surge in sales of off-site activities for new accounts, new stores and new links.