IT Home reported on December 22 that the latest research report released by TechInsights pointed out that in Q3 2023, global TV streaming equipment shipments increased by 3% year-on-year5%。Smart TVs account for 70% of the world's TV streaming** devices, digital streaming*** devices account for 16%, and gaming consoles account for 14%.
Image source TechInsight Home learned from the report that smart TV (Smart TV) global shipments fell 2% year-on-year in Q3 to slightly more than 44.5 million units. Samsung is the world's largest smart TV brand with a market share of 20%, compared to 11% for LG and TCL. Amazon is the largest digital streaming** device brand with a 40% market share, followed by Roku (20%), Apple (18%), and Google (15%).
In much of the world, high inflation is squeezing consumers' discretionary spending, and many potential TV buyers are prioritizing spending elsewhere, according to TechInsights analysis. The rising cost of living has also changed people's buying behavior, with people more inclined to buy cheaper brands, which has inhibited the growth of advanced display smart TVs such as OLED.
In terms of digital media streamers, global shipments of standalone streamers grew 4% year-over-year in Q3 2023 to reach 17.6 million, with the market peaking in 2021. As the ownership of smart TVs continues to grow, more and more people use smart TVs as their main access devices.
In terms of game consoles, global console shipments rose 11% year-over-year to 9.4 million units in the quarter, thanks to the continued popularity of PS5 and the re-successful release of Nintendo's Zelda game. Sony at 392% of the market share in Q3 2023 narrowly beats Nintendo's (39.).0%), becoming the world's largest gaming console brand.
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