China Youth Daily, China Youth Network reporter Meng Peipei.
Song Yiqian, a college student majoring in logistics management, came up with the idea of opening a college student in high school, and at the end of September this year, she realized her wish when she participated in the Jingdong College Student E-commerce Entrepreneurship Competition. After Song Yiqian and her classmates formed a team to compete, it was opened on JD.com"Eros's personal diary shop"Selling thermal underwear, the total transaction volume exceeded 40,000 yuan in more than two months.
The contest was released by JD.com at the beginning of this year"Spring Dawn Project"As part of the competition, nearly 800 students participated in the competition, and 450 individual stores were born on JD.com. The data shows that"Spring Dawn Project"Since its launch, college students have accounted for more than 10% of the new merchants who have opened stores, and the overall number of merchants in the third quarter has maintained a triple-digit year-on-year growth.
On December 18, JD.com announced that it would continue to increase its support for college students to open stores"Spring Dawn Project"It provides 12 rights and interests for college students, such as fast entry, 0 yuan trial operation, massive supply recommendation, free training courses, and new store promotion subsidies, to help college students simply open stores, easily earn money, improve their e-commerce practice capabilities, and promote future entrepreneurship and employment.
College students open ** and face problems such as funds and sources of goods. The relevant person in charge of the Platform Rules and Strategy Department of the Jingdong Retail Ecological Service Department said that college students only need ID cards and can open personal stores in 1 minute at the earliest, and they can also choose to quickly open various types of stores such as self-employed individuals and enterprises, and the platform can also provide business license processing and trademark registration and other industrial and commercial services for college students. At the same time, college students can enjoy an indefinite period"0 yuan trial operation"There is no need to pay a deposit during the period. There is no need to pay platform usage fees after entering the official operation period.
Luo Yutong is a sophomore student at a university in Sichuan, majoring in logistics management Xi she has always wanted to open a **. By chance, she learned"Spring Dawn Project"Launched for merchants"0 yuan trial operation"policy, and also provides merchants with supply recommendations, which just solves the problem of store opening cost and supply that has been plaguing her.
So, in late November, Luo Yutong and his classmates started together"Youth Department Store", from Jingmai"Source recommendation"The channel has launched household cleaning products with one click, and the sales volume exceeded 1,000 yuan within 10 days of opening the store.
The above-mentioned person in charge talked about this"Source recommendation"The channel can not only provide merchants with hot and explosive products and blue ocean high-quality products, but also support"One drop shipping", college students do not need to stock up,"Be at home"and other third-party tools can also provide merchants with a large number of high-quality sources outside the station.
Yang Jun, a college student majoring in e-commerce in Chongqing, started at the end of September this year"Yang Xiaoyang's home daily shop", selling household daily necessities such as paper towels. The day after using the Jingzhun Tong advertising red envelope, Yang Jun sold the first order. He said"I want to earn a little pocket money and lay the foundation for starting a business in the future"。
It is reported that in order to further reduce the burden of college students to open stores, Jingdong has helped college students solve the promotion problem through a series of traffic support measures, relying on the advantages of big data, ** chain, service and other aspects to help college students open stores more easily.
*: China Youth Daily client.