An invitation program is a program that invites journalists to an event or to cover a specific event. Here's an example of an invitation scheme:
First, the goal. Invite relevant journalists to attend events or report on specific events
Increase the visibility and impact of the event or event;
Establish the image and credibility of the enterprise.
2. List.
Based on the goal, develop a list, including TV, radio, newspapers, etc. Make sure that the list includes journalists related to the event or event.
3. Invitation letter.
The invitation should be concise and include the date, time and location of the event, the key highlights of the event or event, details of the agenda or message of the event, and contact information;
Invitations should be sent in an official letter format to ensure that the journalist takes the invitation seriously.
4. Press releases.
Provide a thorough press release for journalists that includes all the important information about the event or event;
Press releases should be accurate, clear, and compelling so that journalists can better understand and prepare their stories.
5. On-site reception.
On the day of the event, arrange the reception work in advance, including sign-in, issue press cards, provide meals, etc.;
Ensure that journalists are able to cover the event smoothly and provide the necessary support and assistance.
6. Interview opportunities.
If possible, provide interview opportunities that allow journalists to gain insight into the event or event;
Interview opportunities should be scheduled in advance so that journalists have enough time to prepare for their stories.
7. Follow-up.
After the event, respond to the interview request in a timely manner, provide follow-up materials and information, so that the report can be released in a timely manner
Follow up and evaluate the release of activities or events, summarize lessons and lessons, and provide reference for future invitations.
In summary, an invitation program is a program developed to invite journalists to an event or to report on a specific event. When formulating a plan, it is necessary to clarify the goal, draw up a list, write an invitation letter, provide a press release, receive people on the spot, provide interview opportunities, and follow up on the work. In the process of implementation, it is necessary to maintain communication, respect, comply with laws and regulations, and summarize and reflect to ensure the smooth progress of the invitation activity and the achievement of the goal.