Two days ago, the Xiaomi car press conference was held, and Mr. Lei introduced the five core technologies of Xiaomi car with enthusiasm:Electric drive, battery, large die-casting, intelligent cockpit, intelligent driving.
In fact, Xiaomi Auto is not just taking the route of new energy, butNew energy + intelligenceroutes. There is a high probability that it will replicate the success of Xiaomi mobile phones and become one of the benchmarks for new car-making forces. The five core technologies that Mr. Lei said can be taken apart, the first three can cross the river by touching the stones of new energy vehicle companies such as Tesla, and the last twoIn terms of intelligence, Xiaomi Auto has certain advantages over other car companies.
First of all, let's talk about the first three, that is, crossing the river by feeling the stones of new energy vehicle companies. This can be seen from the route of Xiaomi mobile phones, after Jobs used Apple to show the world what a smart phone is, Lei Jun saw the light and created Xiaomi.
Although Xiaomi didn't start early, it was by no means late, and it was Luo Yonghao's hammer mobile phone that was late. One of the advantages of Xiaomi mobile phones to reach the top three international shipments in just a dozen years is to avoid a lot of unnecessary pit behavior, which not only saves time, but also saves money. Therefore, it is not too much for Lei Jun to use "tribute" to describe other new energy vehicle companies. After allAt the Xiaomi mobile phone press conference, Mr. Lei paid tribute to Jobs with clothing, and at the press conference of Xiaomi Automobile, Mr. Lei paid tribute to Musk with clothing.
We must understand that in the future, whether it is an internal combustion engine or a new energy, the automobile must be the trend of intelligence, and this aspect has benefited from the multi-dimensional investment of Mr. Lei Shun as the capital, and it has been accumulated for a long time in the field of intelligent cabins. (Tesla has an advantage in this regard.)
In short, Shunwei Capital has been deeply cultivated in the automotive fields such as electric power, automotive electronics, body parts, chassis parts, and thermal management for a long time.
In fact, the hermit's judgment on the future development of automobiles is the direction of autonomous driving + Internet of Everything. For example, when autonomous driving is really mature, what can drivers and passengers do except brush up and sleep?
The role of the smart cabin is reflected, when the smart cabin develops to a level similar to the virtual space, the concept of "metaverse" is also very mature, and the most advantageous one will be Musk, who has collected:
Smart Cockpit (Terminal) + Twitter (Account) + Dogecoin (Virtual Currency).
Xiaomi is one of the few companies that have a certain accumulation in these three aspects, and from this point of view, Xiaomi cars must be successful for Xiaomi and Lei Jun.
Having said that, this time Xiaomi Auto did not release the price, and I personally think that the price should not be very low. There is a high probability that this point is also crossing the river by feeling the stones of TeslaBefore Tesla was not localized, it was still very expensive。After Tesla's Shanghai Gigafactory was put into production, it gradually became popular, and its sales remained good in the world.
On the other hand, Xiaomi mobile phone, once 1999The task of making a friend was handed over to Redmi, and it turned around to invest in the high-end market, but how difficult Xiaomi's high-end road is, friends who have been observing Xiaomi in recent years should look at it.
Traditional car companies are the same, luxury car companies have launched hundreds of thousands, relatively "close to the people" ** models, generally sell well. Most of the high-end models launched by car companies that are close to the people do not sell well.
In short, I am still more optimistic about the sales of Xiaomi cars, but it is likely not to be the model that has just been launched. The task of the newly launched model is to help everyone establish a high-end image.
It is hoped that domestic new energy vehicles will show the effect of a hundred flowers blooming, and use our products to define the world's future new energy development route.
Xiaomi car