Xiaomi's automotive technology conference will be held in the near future, which has attracted the attention of the global automotive industry and consumers. Lei Jun, the founder of Xiaomi, revealed in an interview that the price of Xiaomi cars is between 25-300,000, and said that Xiaomi cars are still in the stage of trial production and ramp-up, and it will take a few months for the real market to be listed.
According to Lei Jun, the first model of Xiaomi Auto is the Su7, which is an electric sedan. In terms of performance, Lei Jun said that the Xiaomi car SU7 is very good in indicators such as zero hundred acceleration, braking distance and top speed, and is not even inferior to high-end models such as Tesla Model S. He also hinted that the su7 will most likely not be lower than 200,000, and conservative estimates should be above 280,000.
Regarding the pricing of Xiaomi cars, Lei Jun said that it will not be very cheap, but it will definitely exceed consumer expectations. He believes that the target user group of Xiaomi Auto is those young people who pay attention to quality, performance and intelligent experience, and they are willing to pay for high-quality cars. Therefore, the price of Xiaomi cars is not the most important, the key is whether the product itself can meet the needs and expectations of consumers.
Xiaomi has long been known in the industry for its excellent marketing strategies and innovative methods, such as hunger marketing. For the marketing strategy of Xiaomi cars, Lei Jun said that some innovative means will be used to promote and sell Xiaomi cars, but the specific plan still needs to be revealed at the press conference.
Industry insiders have different views on the prospect of Xiaomi Auto entering the automotive market. Some believe that Xiaomi, with its strong brand influence and large user base, is expected to gain a certain market share in the automotive marketOthers believe that the automotive market is already very competitive and that it will not be easy for new entrants to gain a foothold in the market.
In general, the convening of Xiaomi's automotive technology conference will attract widespread attention and discussion. Regardless of the final outcome, Xiaomi's entry into the automotive market will bring new challenges and opportunities to traditional automakers.