Nowadays, many brand marketing will do such a thing: what consumers like, brand marketing will be in what direction. But if you want to "explode out of the circle", it is a bit resigned to fate, after all, it is easy for others to copy, and consumers will also be fatigued. And those brands that dare to "not please" consumers have a more distinctive brand personality and are more able to attract consumers.
1. The temperament of not approaching people.
New brands need to start with a relatively niche group of people at the beginning, and achieve rapid circle of fans through "smell likeness", which can be summed up in one sentence:I only meet the right people, and other people are not in my consideration.
2. Learn to say "no".
When consumers are Xi or even numb to various marketing activities of brands, some brands show different attitudes towards this, make different moves, and unique behaviors are refreshing, making people want to take the initiative to pay attention to the brand.
3. Unexpected moves.
The point that the brand can attract consumers is the contrast brought by the "single-mindedness" in the early stage, but listening to the persuasion will make the brand lose its sense of surprise, so the brand occasionally has to make some unexpected behaviors, which is easier to become a talking point for consumers and increase the rate.
4. More than "meeting needs".
Brands can't be consumers' "followers", they can't do what consumers say they need, but they must move forward side by side with consumers, or even one step, to lead consumers to get a better life. In addition to analyzing the potential needs of consumers, you can also listen to the real needs of users by penetrating into the user circle, so as to optimize the product.