Southeast Asia, an emerging economy full of opportunities. It has more than 6With a vast consumer market of 500 million people, the middle class is rising rapidly, and its purchasing power is increasing year by year. At the same time, economic and trade cooperation between China and ASEAN has become increasingly frequent under the Belt and Road Initiative. In this context, the cross-border e-commerce platform Ali International Station keenly captures the huge business opportunities contained in the Southeast Asian market.
Ali International Station decided to take action and take the initiative to build a bridge between Chinese companies and Southeast Asian buyers. As a gorgeous "good start", Ali International Station planned a large-scale cross-border e-commerce ** event named "Southeast Asian New Year Stocking Festival", which will last for more than 40 days from December 18, 2023 to January 29, 2024. Through this "Stocking Festival", Ali International Station will give Chinese foreign trade factories and merchants a rare opportunity to promote to the Southeast Asian market, helping them open the market and obtain orders.
As soon as the news of the stocking festival was announced, it triggered a strong reaction in the market. In just one week, more than 110,000 Chinese factories have signed up for the exhibition, which is almost in short supply. In order to minimize the procurement cost of Southeast Asian buyers and attract more actual orders, Ali International Station will also launch a huge logistics subsidy program. According to the data**, up to 60% of the goods to Vietnam will be able to enjoy free shipping service, and nearly half of the goods sent to Indonesia will also receive a 50% discount on the shipping cost.
In recent years, as Indonesia and other countries have strengthened the supervision of the e-commerce market, Southeast Asian e-commerce is in a period of change. In the face of the new pattern, Chinese factories and merchants are also accelerating the pace of transformation and upgrading, cooperating with cross-border e-commerce platforms through the B2B model to steadily explore the Southeast Asian market. As an industry leader, Ali International Station launched the nationalization strategy in a timely manner, and fully exported its accumulated rich experience and strong strength to Southeast Asia.
The investment pays off. With the increase of Alibaba International's influence in Southeast Asia, the number of local buyers taking the initiative to purchase Chinese products from the platform has surged. According to the data, the traffic of the platform in Southeast Asia increased by as much as 50% in December compared with October. It is foreseeable that under the concentration of the "Southeast Asian New Year Stocking Festival", more Southeast Asian buyers will join this ** ecosystem, and Chinese factories and merchants will also benefit from obtaining orders.
In the coming period, the Southeast Asian market will surely become a new growth engine for Ali International Station. This "stocking festival" is just the beginning, Ali International Station will be an important international platform connecting China and Southeast Asia, and will shine more brilliantly in this land full of opportunities.