Xiaomi's first car invested more than 10 billion, Lei Jun: "With the determination to win, I am worried that the heat of the car will not be hot or too hot." Lei Jun revealed that Xiaomi Auto invested more than 10 billion in R&D
Recently, Lei Jun talked about the experience and current situation of Xiaomi cars in an interview. He said that Xiaomi Auto adopts the principle of "keeping the right and surprising", which means that Xiaomi Auto makes full use of Xiaomi's advantages to innovate while using mature technology in the automotive industry. This also ensures that Xiaomi Auto can quickly emerge on a solid basis. Lei Jun emphasized that the R&D team of Xiaomi Auto is huge, with 3,400 engineers and R&D expenses of more than 10 billion yuan, and the overall investment is 10 times that of ordinary car manufacturers.
Regarding the expected response of Xiaomi cars, Lei Jun said: I am particularly worried that it will not be popular, and everyone will not buy it, and I am even more worried that if everyone comes to buy it, it will take a year or two to wait, and it will definitely be scolded.
In the process of building Xiaomi cars, Lei Jun is willing to spend money on research and development, publicity and distribution, and he is sure. On this basis, Lei Jun said: "I am doing it in a way that I am determined to win", he went all out, with the mentality of ambition to pursue this goal, I believe that Xiaomi Auto has the potential to become an industry leader At present, I have seen the prototype of the appearance design of Xiaomi Automobile, do you expect Xiaomi Auto?Everyone thinks that the investment of 10 billion yuan is worth it.
There has been a lot of speculation about the pricing of Xiaomi cars. Some people believe that considering Lei Jun's huge investment in R&D and publicity, the pricing of Xiaomi cars will not be low. But there are also those who believe that Lei Jun is a shrewd businessman who will launch Xiaomi cars with a reasonable ** in order to maximize profits. Regardless of the price, we are looking forward to the debut of the Xiaomi car.