With the full liberalization of the two-child policy, the baby product market has shown strong vitality. However, in this seemingly full market of opportunities, consumers are faced with the problem of high cost and fast product update and iteration. Some brands use "baby" as a label to increase ** several times, while consumers can't resist this pricing strategy when they make a purchase.
Among baby products, a product called "baby fitness rack", its EU standard certification makes consumers willing to pay 3 times more than ordinary fitness racks**. In the field of infant feeding, various "artifacts" emerge one after another, but in reality, the most practical tools are often the hands of parents. Moreover, in order to increase the selling price, some brands continue to superimpose "thermal insulation superpowers", which makes the product quality excessive, which increases the burden on parents.
In addition, the speed at which baby products are being replaced is confusing to consumers. In the past few years, in order to increase the selling price, a brand of water-filled thermal insulation bowls has continuously superimposed "thermal insulation superpowers", resulting in the weight of the latest generation of products reaching 4 layers of stainless steel, and the weight of a single bowl reaching 15 pounds, so that feeding a meal may have to waste a hand.
In the field of baby food, some products are labeled as "grass-fed milk source", "no sucrose", "no vanillin" and so on, which makes the first product to improve. However, these "concepts" do not guarantee the quality of the product. Some products claim to be "grass-fed milk", but in reality the milk source is not necessarily better than the regular milk source.
These phenomena reveal a premium phenomenon in the baby product market, which is to improve the product through various "concepts" and "labels" that do not really guarantee the quality of the product. When buying baby products, consumers should pay more attention to the actual effect and cost-effectiveness of the product, rather than being confused by various "concepts" and "labels". At the same time, ** and relevant departments should also strengthen the supervision of the baby product market to prevent some false propaganda and misleading consumers.