A combination of traditional practices and new processes.
1.Advantages of traditional approaches:
Traditional ingredients such as chestnut, rock sugar, white fungus, and bird's nest have a long history in traditional Chinese food and are believed to be beneficial to the body. This traditional ingredient and recipe can give a cultural heritage to the product and attract a certain number of traditional consumers.
2.New process and new formula:
R&D of new technology: Using modern technology, we can extract more active ingredients in ingredients to improve the taste and nutritional value of products.
New formula innovation: Combined with the current trend of dietary health, the proportion of traditional practices can be adjusted to reduce added sugar, which is in line with modern people's pursuit of low sugar and low calories.
The importance of canning packaging design.
1.The integration of the brand story:
Canned packaging is not only the shell of the product, but also the medium of expression of the brand story. Create a unique brand image by designing to highlight the characteristics of the product and depict the traditional production process.
2.Highlighting Health & Nature:
In terms of packaging design, fresh and natural colors can be used, focusing on the prominence of health elements, and enhancing the visual appeal of the product.
Choose the right OEM.
1.Production capacity:
Choose a foundry with sufficient production capacity to ensure the stability of the product.
2.Quality Standards:
Ensure that the OEM factory complies with relevant certifications such as food safety and quality management to ensure product quality.
3.R&D Capabilities:
OEM factories need to have product research and development capabilities, and be able to provide different flavors and formulas according to market demand.
4.Packaging Design:
Choose a contract factory with a creative and professional design team to ensure that the canned packaging can meet the market trend and attract the target consumer.
Pay attention to market research and product development details.
1.Target Audience:
Gain an in-depth understanding of target consumers, including age groups, consumption habits, taste preferences, etc., to adjust product features.
2.Market Trends:
Keep up with market trends, pay attention to consumers' needs for healthy, natural and low-sugar products, and adjust product positioning in a timely manner.
3.Feedback Mechanism:
Establish a product feedback mechanism, and continuously improve the details of product taste, nutritional value and other details through consumers' opinions and suggestions.
4.Marketing Strategy:
Adopt diversified marketing methods, including online and offline promotion, social promotion, etc., to improve the popularity of products.
Make new products more acceptable to young people.
1.Trendy elements:
Integrate fashion trend elements, through packaging design and marketing means, to make the product more youthful.
2.Social** Interaction:
Interact with young people through social platforms, listen to their needs, and increase the market recognition of your products.
3.Limited Editions & Collaborations:
Launch limited-edition products, or collaborate with trendy brands and artists to enhance the uniqueness and fashion of your products.
4.Participate in social activities:
By participating in social welfare and environmental protection activities, we will establish a positive brand image and attract the attention of young people.
Summary. Through the combination of tradition and innovation, the careful design of canning packaging, the selection of the right OEM, attention to market research and product development details, as well as the attention to the preferences and needs of young people, chestnut rock candy white fungus bird's nest canned beverage can succeed in the market. In this process, the building of brand image and the guarantee of product quality are the key, only in this way can we win the trust and support of consumers.