The former company leaders invested 20,000 advertising fees, brought 150 customer leads, and closed an order of more than 4,000 yuan. The boss was furious, saying that the leader did not treat the company's money as money. He even suspected that the leader and I colluded with the advertising company to make the company's money and take advantage of the company.
In this industry, the cost of customer acquisition for a customer is between 150 and 250. The first paid customer acquisition test data, this result is not too bad, but it does not meet the boss's expectations. According to the boss's idea, investing 20,000 must bring at least 200,000 yuan, otherwise it will be a blood loss.
The boss called me to the office and blamed me for why I didn't stop the leader and didn't let him do this money-losing business. The boss thinks that the project has caused losses to the company, and I, as a professional, have to take responsibility and lose money to the company.
I'm not surprised at all by the boss's logic and operation. In the eyes of the boss, the employee is here to make money for him, and if he spends the company's money, he has to make money back, and this is the case for any position. The boss is right, everything is based on what the boss says.
As a professional, I explained this as well. First of all, after the leader signed the contract with the advertising agency, I took over the follow-up process. Secondly, there was an abnormal data in the middle of the delivery, and I reported it to the leader in time, and he said that he would continue to put it, as evidenced by chat records.
At that time, the second shareholder of the company was also in the office. He said indignantly: "The company has worked for him (referring to the leader), this guy gets more than 1 million a year, and he knows that he is wasting the company's money!.""The boss thinks so. Seeing their attitudes, I knew that as the third-in-command leader, that was the case.
The agency was brokered by a female colleague trusted by the leader, who was said to be her friend's company. At that time, the leaders were enthusiastic to let me do it, but then there was no news. After a while, the leader suddenly told me that he and the other party had signed a contract and asked me to follow up.
It's the leader who decides to do it, and I just follow up. As for the so-called collusion with outsiders to cheat the company out of money, it is completely false. I don't know anyone in the other company, and I don't have any money to deal with. Who am I colluding with?
This is a business practice, and there is an input before there is an output. As for the rate of return, it's not something I can control. This is an average in the industry. If it is just a measurement of data, how much to stop is also decided by the leader, and there are chat records as evidence.
Do these so-called bosses and leaders really not understand it at all?Not really. They just feel that they have lost money and want to find someone to take the blame. Employees need to plug this hole to show that they are wise and decisive. It's not that the workers are not responsible, but some of the pots are in their backs.