In recent years, China's commercial display market has undergone upgrades and adjustments, and industry norms and environments have tended to develop benignly. With the continuous growth of the world, commercial display products are widely used in many industries such as finance, retail, advertising, healthcare, education, entertainment, etc., and have become a key tool for global information transmission and experience improvement.
However, as the international situation becomes more complex and the world pattern presents a diversified, complex and unstable development trend, the commercial display industry is also affected. According to the data previously provided by Dixian Consulting, in the first half of 2023, the commercial display market will slow down due to factors such as the slow recovery of terminal demand and the extension of the shipping cycle caused by the advance of procurement demand in the same period last year. At the same time, the objective barriers in the international market, including tariffs, restrictions, disputes, technical standards, compliance requirements and intellectual property issues, also make commercial display enterprises face many problems in the international market.
Although the international economic situation is turbulent and various uncertainties are surging, it is not easy for Chinese enterprises to go abroad, but in the long run, the process of economic globalization is accelerating, coupled with the fierce competition in the domestic market and the continuous compression of corporate profits, going abroad will become the only way for the future development of commercial enterprises.
In addition to traditional commercial display companies such as Hitevision Technology, Shiyuan Co., Ltd., Unilumin Technology, Leyard, Lehman Optoelectronics, KTC Technology, etc., in recent years, home appliances and related enterprises represented by TCL Huaxing, Skyworth, Hisense, and Changhong have rapidly entered the market to expand overseas markets, which once again confirms the huge potential of this market.
In the face of the continuous release of positive signals, at present, how to accelerate the layout, seize the overseas market, and make efforts overseas has received great attention from the industry. In this regard, relevant industry insiders summarized the following points:For commercial display enterprises, first, increase industry and international cooperation to achieve wider market access, so as to reduce the impact of various first-class barriers on enterprises going overseas;SecondIn the face of many competitors from Asia, Europe and North America competing for market share, enterprises should find their own positioning in the process of competition and meet the needs of specific markets from multiple perspectives such as product innovation, pricing strategy, marketing strategy, and brand buildingThird, we should actively understand and comply with international policies and regulations to ensure product complianceAt the same time, a stable first-chain management system has been established to meet the needs of international customersusers' needs.
In addition, the potential of some emerging markets should not be underestimated. An industry insider, who did not want to be named, revealed to the commercial display world that in addition to the main export markets such as Europe and the United States, the BRICS market represented by Russia, India, Brazil, the Middle East represented by the United Arab Emirates, Israel, Saudi Arabia, etc., Latin America represented by Mexico and Chile, and Africa represented by Nigeria and other emerging markets are different from the traditional markets of the West, and the local commercial display industry is often not very mature, which also provides conditions for the export of commercial display enterprises and a firm foothold in the local market.
On this basis, December 15The "Guiding Opinions on Accelerating the High-quality Development of the Audiovisual Electronics Industry" jointly issued by the Ministry of Industry and Information Technology of the People's Republic of China and other seven departments proposes to deepen international exchanges and cooperation, improve the level of international development of the industry, accelerate the extension of the commercial display industry to the middle and high-end of the value chain, and guide the healthy and orderly development of the industryIt also affirmed the importance and necessity of enterprises going overseas. It can be seen that with the increasing maturity of the global commercial display market, the development prospects of this track are promising.
When it comes to future development, according to industry analysts, it is estimated that in 2023, the market size of typical global commercial display products (including commercial TVs, digital signage, interactive tablets, splicing screens, small-pitch LED screens, and commercial projections) is expected to reach 32.7 billion US dollars. Among them, the Chinese market size reached 63.7 billion yuan, accounting for 26% of the global market5%。It is expected to grow at a CAGR of 7% over the next 5 years. *The global commercial display market will reach $54.2 billion by 2028.
In this context, in order to meet the diversified needs of smart commercial display enterprises, help enterprises explore and expand the international market, further deepen the cooperation and exchanges between Chinese and foreign commercial display industries, and expand the international influence of China's commercial display industryThe China Commercial Display Alliance and the Shenzhen Commercial Display Industry Promotion Association will hold the 2024 China Commercial Display Industry High-quality Development Conference at the Pullman Shenzhen Longhua Hotel on January 18At that time, we will work with industry experts and business leaders to share their judgments, convey their thinking, build consensus, and set the tone for the future in view of the current situation and trend of the overseas market development of the commercial display industry.