Recently, the "2023 Xiangguang Annual Conference: Value Innovation of ESG and Sustainable Development - ESG Ecology Conference" was held in Shenzhen. With its outstanding performance in the business field, Kaisheng Haofeng Group won the "2023 Xiangguang Award"."Annual Good Enterprise", Ma Tiemin won the "Top 10 Good Entrepreneurs of the Year".
It is understood that the conference focused on national key strategic issues such as low-carbon economy and rural revitalization, and how to lead the comprehensive and high-quality development of the economy and society with the concept of sustainable development through the path of "capital assistance, science and technology empowerment, talent upward, and business for good", attracting more than 100 experts and industry leading practitioners from ** departments, academic institutions, commercial enterprises, financial institutions, non-profit organizations and professional service institutions to participate. High-quality products in the fields of health care for the elderly, disability integration, and intangible cultural heritage gathered nearly 30 companies to participate in the exhibition.
As a cutting-edge agricultural product brand, a large has attracted much attention in this conference. Many participants were curious about how agricultural product brands can practice ESG concepts in the production and operation process
PlayDigitization of the entire industry chainadvantages,Create an environment-friendly rural revitalization model
What is facility farming?Relevant data show that facility agriculture is a modern agricultural mode that uses engineering and technical means to improve environmental factors such as temperature, humidity and light, create environmental factors that optimize the growth of animals and plants, and carry out efficient production of animals and plants under relatively controllable environmental conditions. The emergence of facility agriculture has largely broken through the uncertainty of agriculture "relying on the sky to eat".
It is understood that Kaisheng Haofeng Group, a large affiliated company, is a leading provider of smart glass greenhouse design, construction and operation services in China. According to the data, Kaisheng Haofeng Group has built and operated 20 smart glass greenhouses with a total area of more than 3,000 acres across the country, and has realized the digital operation and management of agriculture by building an "agricultural brain".
Exterior view of smart glass greenhouse.
According to reports, a large fruit tomato planting wisdom glass greenhouse, the layout of thousands of sensors, controllers, through the "agricultural brain" real-time recording of the whole process of plants from planting to harvesting, every day to produce tens of millions of data records, can be timely analysis, early warning and intelligent control of temperature, light, water, gas and fertilizer. "Through digitalization, we bid farewell to the waste of resources caused by empiricism in traditional agriculture, and instead moved to quantify all aspects of production with data, realize precise irrigation, precise fertilization, etc., and effectively reduce resource waste and environmental pollution. Ma Tiemin introduced in the roundtable sharing. It is worth mentioning that a large institute of wisdom glass greenhouse adopts three-dimensional hanging, soilless cultivation, water and fertilizer integration and other technologies, in which the irrigation water is the rainwater of the greenhouse ** after purification, which can save water and fertilizer by about 95%.
Ma Tiemin, chairman of Kaisheng Haofeng Group and founder of a big brand.
Standardized and precise planting not only realizes resource conservation and environmental friendliness, but also increases farmers' income and promotes rural revitalization. "In terms of industry drive, we use platform management to carry out the 'Rural Revitalization Entrepreneurship Plan', so that more and more farmers can participate in modern agriculture, and through the perfect talent training mechanism, let ordinary farmers become professional industrial workers, and have driven more than 60 entrepreneurial youth, more than 10,000 households, and more than 100,000 people to engage in standardized agricultural production. In the roundtable sharing, Ma Tiemin mentioned. While driving rural revitalization with technology, Kaisheng Haofeng Group is also actively engaged in public welfare undertakings, and has donated more than 400 yuan to the Charity Federation, Hope Hut, Dust**, etc., and actively assisted during natural disasters. With its active exploration and participation in poverty alleviation, Kaisheng Haofeng Group has won the title of provincial poverty alleviation leading enterprise in Shandong Province.
Through continuous exploration in the field of smart agriculture, Kaisheng Haofeng Group has realized technical standardization and agricultural industry process, which has not only laid a standardized foundation for the national expansion, layout and multi-base management of its own smart glass greenhouse, but also contributed to the standardization, digitalization and sustainable development of the industry, and also practiced the social responsibility of environmental protection and helping the prosperity and development of the countryside.
developmentAgricultural product brands,Promote the sustainable development of modern agriculture
Among the evaluation indicators of "S" in ESG, product safety responsibility is one of the important ones. For consumers, food safety should be a safety responsibility that needs to be borne by enterprises, and food safety is the top priority for a large agricultural product brand.
A large product of the whole family.
How to ensure food safety, so that consumers can not only eat with peace of mind, but also eat with quality?A large has a standardized system. "In the planting process of a large fruit tomato, we use non-toxic, sterile and soilless rock wool with good water retention as the substrate;Using bumblebee pollination and water purification irrigation, the tomatoes grown in this way are not only full and complete, but also have many seeds and juicy, without hormones and heavy metal pollution. At the same time, we subdivide the planting process into 6 processes, and set up 53 indicators for evaluation, standardized operations to ensure product quality and safety. Ma Tiemin said in the roundtable dialogue. It is understood that a large fruit tomato has passed 200+ pesticide residue tests.
A large market stall.
Walking into Xiangguang Market, you will be attracted by a large red and blue package, pink tomatoes and cherry tomatoes are placed in a visually unified packaging box, which is very different from similar products seen on the market, and is quite recognizable by the brand. Pick up the tomatoes, they are round and full, and they smell obvious aroma of grass and trees, taste a bite, and the juicy juice sensation of seeds and juicy instantly hits, and the tomato flavor lingers on the tip of the tongue.
According to the on-site staff, a large adoption of agricultural products branding mode of operation, invited the industry's outstanding team to participate in the brand visual design, the establishment of a quality, standardized, systematic brand visual system;At the same time, strict harvesting and fruit grading standards are adopted, and only 15% of high-quality fruits are selected to ensure the high quality of a large tomato. It is understood that with its excellent brand performance, Yida won the 12th China Food and Health Seven Star Award - Rookie of the Year Award, becoming the first vegetable and fruit brand in China to win this award, and also ranked in the forefront of the tomato category in 2023 Tmall 618 and Double 11.
Ma Tiemin and his own talent can have a powerful conversation in the live broadcast room.
The branded operation mode attracted the attention of many attendees. "I have never seen such a brand of agricultural products in the past, but this time I see it in front of me, and I am looking forward to the emergence of more and more Chinese brands in the field of agricultural products. Said the on-site visitor. It is worth mentioning that a large also actively practices social responsibility, in the public welfare live broadcast of the Xiangguang Year Meeting hosted by the best talent Da Neng, a large provided pink tomatoes and cherry tomatoes as welfare products, and donated the proceeds from the sale to relevant public welfare projects and organizations to support rural revitalization, corporate and social sustainable development.
It can be seen that the current Chinese agricultural product brands are still not abundant, and there is less brand operation experience to learn from. A large brand exploration will not only help promote the development of the brand itself, but also contribute to the construction and development of China's agricultural product branding, and achieve a win-win situation of economic and social benefits.
The appearance of the "2023 Light-Oriented Annual Conference: Value Innovation in ESG and Sustainable Development - ESG Ecology Conference" not only shows the exploration and achievements of a large company in ESG, but also conveys the determination and strength of a great effort to promote the branding of agricultural products and the sustainable development of the industry. In the future, Yida will continue to give full play to the advantages of digitalization and standardization of the parent company Kaisheng Haofeng Group in the whole industry chain, continue to practice social responsibility, and promote the vigorous development of rural economy and the sustainable development of agriculture through scientific planting, resource recycling and reduction of resource waste.
About Kaisheng Haofeng Group].
Founded in 2006 and headquartered in Qingdao City, Shandong Province, Kaisheng Haofeng Agricultural Group is a member of the central enterprise China National Building Materials Kaisheng Technology Group, a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, an enterprise technology center in Shandong Province, a gazelle enterprise in Shandong Province, and a provincial poverty alleviation leading enterprise, and won the Harvard Business Review "Ram Charan Management Practice Award" Excellence Award. Focusing on the three strategies of "smart glass greenhouse, agricultural brain, and brand", the company has built and operated a smart glass greenhouse with a total area of more than 3,000 acres, covering 17 provinces, autonomous regions and municipalities, and is the largest smart glass greenhouse design, construction and operation service provider in China. It has 18 domestic branches, with nearly 20 years of experience in the whole industry chain from seed to table and the ability of multi-category vegetables for 365 days, product sales cover the whole country and sell well in more than 20 countries and regions, and it is a partner of several Fortune 500 companies.
About a large 】
Yida is a high-end boutique vegetable and fruit brand founded by Kaisheng Haofeng Agricultural Group in 2022, which is committed to providing consumers with high-tech, high-standard, high-quality "high-quality" product experience, and becoming a high-end fruit and tomato expert serving the whole country and radiating the world. Relying on the smart agricultural production system of the parent company of the group, a large adhere to scientific planting, deeply cultivate the field of fruit tomatoes, aiming at the high-end market demand, the cherry tomato products launched are widely welcomed by consumers with freshness, juice, sweet and sour ratio, etc., and its pink tomatoes, NFC tomato juice and other products have also become the first choice of tomato products for many consumers.
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