1. The concept and significance of informatization construction and digital transformation
Informatization construction and digital transformation are two closely related but distinct concepts. Informatization construction refers to the use of information technology to improve the management efficiency and business ability of enterprises, and to realize the internal optimization and external expansion of enterprises. The main contents of information construction include the construction and application of information systems, the integration and sharing of information resources, the guarantee and management of information security, and the cultivation and popularization of information culture. The main purpose of information construction is to improve the productivity and competitiveness of enterprises, enhance the ability of enterprises to cope with changes and crises, and promote the sustainable development of enterprises.
Digital transformation refers to the use of digital technology to create new value and competitive advantages, and realize the innovation and transformation of enterprises. The main contents of digital transformation include the formulation and implementation of digital strategies, the construction and operation of digital platforms, the development and provision of digital products and services, and the formation and development of digital ecosystems. The main purpose of digital transformation is to achieve value creation and value appreciation of enterprises, enhance the market influence and customer loyalty of enterprises, and promote the leadership and disruption of enterprises.
Informatization construction and digital transformation are of great significance to the development of today's enterprises. On the one hand, informatization construction and digital transformation can help enterprises adapt to and grasp the development trends and opportunities of the informatization and digital era, enhance their core competitiveness and market position, and enhance their ability to survive and develop. On the other hand, information construction and digital transformation can help enterprises meet and lead the needs and expectations of consumers, provide better and more personalized products and services, enhance the brand image and customer satisfaction of enterprises, and promote the growth of profits and revenues of enterprises.
2. The characteristics and needs of informatization construction and digital transformation of specialized and special new enterprises
Specialized, refined, special and new enterprises refer to small and medium-sized enterprises with specialization, refinement, characteristics and innovation, which are an important support and driving force for national economic development. The informatization construction and digital transformation of specialized and special new enterprises need to formulate appropriate strategies and plans according to their own characteristics and needs, give full play to their own advantages and potentials, and enhance their core competitiveness and market position.
The characteristics of informatization construction and digital transformation of specialized and special new enterprises are mainly as follows:
The goal of informatization construction and digital transformation of specialized and special new enterprises is to achieve their own specialization, refinement, specialization and innovation, highlight their own differentiation and advantages, build their own brand and influence, and increase their added value and premium capabilities.
The content of the information construction and digital transformation of specialized and special new enterprises is to focus on their own core business and core capabilities, use information technology and digital technology, optimize their own production process and management process, improve their own efficiency and quality, innovate their own products and services, expand their own markets and channels, build their own cooperation and competition, and form their own ecology and platform.
The process of informatization construction and digital transformation of specialized and special new enterprises is to flexibly adjust and improve, continuously learn and improve, iterate and innovate continuously in the process of continuous exploration and experimentation, according to their own actual situation and external environment, so as to achieve their own rapid response and rapid change.
The needs of information construction and digital transformation of specialized and special new enterprises mainly include the following aspects:
The needs of the informatization construction and digital transformation of specialized and special new enterprises are based on their own development strategies and development visions, clarify the goals and directions of their own informatization construction and digital transformation, formulate their own plans and measures for informatization construction and digital transformation, implement their own resources and investment in informatization construction and digital transformation, and evaluate the effect and value of their informatization construction and digital transformation.
The needs of information construction and digital transformation of specialized and special new enterprises are based on their own business characteristics and customer needs, understand their own business processes and business data, analyze their own business problems and business opportunities, choose information technology and digital technology suitable for themselves, apply their own information systems and digital platforms, and provide their own information services and digital products.
The needs of information construction and digital transformation of specialized and special new enterprises are based on their own innovation ability and innovation culture, cultivate their own innovation consciousness and innovation spirit, stimulate their own innovation power and innovation potential, establish their own innovation mechanism and innovation environment, implement their own innovation projects and innovation activities, and form their own innovation achievements and innovation value.
IIIConsulting firmsconsulting services for informatization construction and digital transformation
The consulting services for information construction and digital transformation of consulting companies mainly include the following aspects:
Based on the development strategy and development vision of specialized and special new enterprises, the consulting services of the consulting company provide strategic planning and program design for information construction and digital transformation for specialized and special new enterprises, help specialized and special new enterprises clarify the goals and directions of information construction and digital transformation, formulate plans and measures for information construction and digital transformation, implement resources and investment in information construction and digital transformation, and evaluate the effect and value of information construction and digital transformation.
Based on the business characteristics and customer needs of specialized and special new enterprises, the consulting services of the consulting company's information construction and digital transformation provide technical support and application guidance for specialized and special new enterprises, help specialized and special new enterprises understand their own business processes and business data, analyze their own business problems and business opportunities, choose suitable information technology and digital technology, apply their own information systems and digital platforms, and provide their own information services and digital products.
The consulting services of the consulting company's informatization construction and digital transformation are based on the innovation ability and innovation culture of specialized and special new enterprises, provide innovative training and innovation consulting for specialized and special new enterprises in information construction and digital transformation, help specialized and special new enterprises cultivate their own innovation consciousness and innovative spirit, stimulate their own innovation power and innovation potential, establish their own innovation mechanism and innovation environment, implement their own innovation projects and innovation activities, and form their own innovation achievements and innovation value.
The advantages and characteristics of the consulting services of the consulting company's information construction and digital transformation are mainly as follows:
The advantage of consulting services for information construction and digital transformation of consulting companies is that they have rich industry experience and professional knowledge, are familiar with the characteristics and needs of information construction and digital transformation of specialized and special new enterprises, and can provide customized solutions and comprehensive support for specialized and special new enterprises to help them achieve the goals and visions of information construction and digital transformation.
The consulting services of the consulting company's informatization construction and digital transformation are characterized by adopting customer-centric service concepts and methods, establishing close cooperative relations and trust relationships with specialized and special new enterprises, fully understanding and respecting the needs and expectations of specialized and special new enterprises, actively participating in and assisting in the process of informatization construction and digital transformation of specialized and special new enterprises, timely feedback and solving the problems and difficulties of specialized and special new enterprises, and sharing and enjoying the achievements and value of specialized and special new enterprises.
The cases and effects of consulting services for information construction and digital transformation of consulting companies are mainly as follows:
The consulting company provided consulting services for information construction and digital transformation for a specialized and special new enterprise specializing in high-end furniture design and manufacturing, and helped the company establish an intelligent furniture platform based on cloud computing and the Internet of Things, realizing the intelligence, personalization and customization of furniture, improving the quality and value of furniture, expanding the market and customers of furniture, and increasing the profit and income of furniture.
The consulting company has provided consulting services for information construction and digital transformation for a specialized and special new enterprise specializing in biomedical R&D and production, and helped the company establish a biomedical innovation platform based on big data and artificial intelligence, realizing the data, intelligence and innovation of biomedicine, improving the efficiency and quality of biomedicine, creating new products and services of biomedicine, and enhancing the competitiveness and influence of biomedicine.
The consulting company provided consulting services for information construction and digital transformation for a specialized and special new enterprise specializing in the cultural and creative industry, helped the enterprise establish a cultural and creative platform based on social networking and virtual reality, realized the socialization, experience and interaction of cultural creativity, improved the attractiveness and communication of cultural creativity, created a new brand and new image of cultural creativity, and increased the income and influence of cultural creativity.