According to the latest published by CanalysThe report shows, as of the third quarter of 2023, Southeast AsiaSmartphonesShipments were 23 million units, down 4% year-on-year. Although it has declined for seven consecutive quarters, the decline has narrowed to single digits, indicating that the market is gradually stabilizing. In this report, ranked fifth on the listvivoShipments were 2.7 million units, down 24% year-on-year, with a market share of 12%. The Philippines and Thailand are among the top five, while Indonesia and Malaysia are among the top fivevivoRanked third.
vivoIt is a company that has attracted much attention both at home and abroadMobile phone brand, especially in Southeast Asia, where its business is thriving. Since August 2014, the company has entered the Thai marketvivoIt announced the launch of its 4G smart shooting flagship Xshot by holding a press conference at the Bangkok Centara World Trade Center. This is toovivoThe first press conference held overseas marked the beginning of the Southeast Asian market. Over the next nine years,vivoGradually expand market share in Southeast Asia and set up a global smart manufacturing center in Indonesia.
Nowadays,vivoIt has established a foothold in Southeast Asia, ranking in the top five in the Philippine and Thai markets, and third in the Indonesian and Malaysian markets. In particular, it is worth mentioning thatvivoFocusing on the entry-level market under $150 has become one of the key strategies for its successful entry into the Southeast Asian market. The entry-level market has large sales volume and is sensitive to **vivoThis has improved the number of people in second-tier citiesPermeabilityand became one of the only manufacturers in Southeast Asia to achieve positive growth.
TranssionAs a Shenzhen-based enterprise, Transsion was founded in 2006 and has three major brands: Tecno, ITEL and Infinix. Although it is not sold in China, it has increased its efforts to develop more than 70 emerging market countries and regions in Asia, Africa and Latin America. Especially in the African marketTranssionBased on localized operation and technological innovation, it has quickly become a leader in the local market, with a market share of more than 40%. In recent years,TranssionIt has gradually expanded to Southeast Asia, the Middle East, Central Europe and Latin America, and has made remarkable progress.
In the third quarter of this year,Transsion's shipments reached 26 million units, ranking fifth in the world, exceedingvivo, glory,Huaweiand other brands. TranssionIt has also achieved remarkable results in the Southeast Asian market, occupying the first position in the Philippine market, with a market share of 30%.And ranked among the top 5 in the Indonesian market. This achievement is made possible by:TranssionIt has been a localized operation strategy, such as overwhelming advertising and technological innovation, such as dark skin tone camera algorithm, four cards and four standby, low-cost high-voltage fast charging technology, and ultra-long standby function.
oppoAs a leading one in ChinaMobile phone brandAs early as 2009, it began to lay out overseas markets, starting from Thailand to expand to Southeast Asia. So far,oppoIt occupies the first position in the Indonesian market, with a market share of 20%;It ranks in the top 3 in the Philippines, Thailand and Vietnam markets, and ranks 4th in the Malaysian market.
From the point of view of product layout,oppoIt not only focuses on defending the low-end market share, but also actively enters the high-end market. The recently launched AX8 series and FindN3 folding screensSmartphones, to undertake the important task of expanding the high-end market. With such a strategy,oppoIt not only meets the needs of consumers at different levels, but also achieves considerable sales performance in the Southeast Asian market.
AlthoughSamsungIn Southeast Asia, it led with its shipments of 4.4 million units and a market share of 19%, but its decline also reached 26%, becoming the largest decline among the TOP5. In order to further tap the mid-to-high-end consumer groups,SamsungBegan to increase the layout of operator channels in Southeast Asia, and in someFootfallHigh-end experience stores have been opened in large areas to further expand the influence of its brand.
Southeast AsiaSmartphonesThe market is highly competitive, and brands are looking for breakthroughs and growth through different strategies. vivowithoppoThe market has been boosted by introducing products suitable for the entry-level marketPermeabilityTranssionBased on localized operation and technological innovation, it has achieved great success in the African market and has gradually been recognized in the Southeast Asian marketSamsungIt focuses on enhancing brand influence and product experience, and continues to make efforts in the mid-to-high-end market.
With the development of the Southeast Asian market, brands will face more opportunities and challenges in the future. Only by constantly innovating and adapting to market demand can we stand out in the fierce competition. Consumers in Southeast Asia will further benefit from product innovation and decline in competition that will drive the overall productSmartphonesFurther development of the market.