This issue is the 19th project sharing of Yijie Say***.
As WeChat updates the traffic distribution mechanism of articles, the platform will take the initiative to recommend articles in multiple modules. This means that even if the number of followers is not large, it is still possible for the article to be read in the thousands or even tens of thousands.
In this case, we can obtain a considerable and stable income only by virtue of the main income of the traffic that comes with ***.
1. How to activate the traffic master?
Activation conditions: **When you reach 500 followers, you can activate the main traffic function.
Revenue**: Revenue is generated when a fan reads an article and sees the ad card at the bottom of the article. If a fan clicks on these ad cards, the earnings will be higher.
For details such as how to open the traffic master, please see the detailed introduction of the previous article:
2. Content push mechanism
1. Content recommendation at the end of the article
The "Like" and "Watching" features at the end of the article are very important to increase the number of reads. When a reader clicks "watching", the article may appear on their friend's WeChat timeline, attracting more potential readers.
In addition, other articles that may be of interest are recommended at the bottom of the article. For example, a popular article may recommend several other *** content below, including some trumpets.
Even if the initial reading of an article is only a few hundred, this recommendation mechanism may help it become a popular article with more than 100,000+ views.
2.Subscription account message content recommendation
If the subscription account message slides, you can see the [Discovery] section, which will appear in this content section after someone else has crossed out the content in the article.
After the rules of WeChat *** are updated, not only the account you subscribe to is displayed on the subscription account page, but also the content that may be of interest based on the recommendation of the data algorithm.
When an article is recommended by a subscription page, the reading and traffic data may grow rapidly, greatly increasing the probability of the article becoming a popular article with more than 100,000 views.
3.WeChat's "take a look" entrance
Click [Discover Page] at the bottom of WeChat - [Take a look] - [Watching], [Hot Spots].
Among them, the content in "watching" is the content pushed to you by the platform after your WeChat friends click on it.
"Hot spots" is based on the content push algorithm, to push articles that may be of interest, and the content that enters from here is basically very explosive.
When a user is browsing through the feed, a catchy headline paired with a compelling ** is a key factor in motivating users to click and read.
3. ** The main field of traffic explosions
Matrix multi-account operation, each account insists on continuous creation in a field until the type of content is thoroughly understood, and constantly iteratively optimizes the content production efficiency and the fixed framework of explosive articles, and will definitely get good results.
At present, the six areas that are widely considered to be prone to viral articles include: emotion, gossip, people's livelihood, law, hot topics and history. In addition, there are some subdivisions of popular science fields that are easier to get recommendations, and here are 10 such subdivisions:
1.Once Upon a Time in the City Series:
This series is not limited to Dongguan and Shenzhen, but can also be extended to the history and culture of other cities, such as "Once Upon a Time in Shanghai" and "Once Upon a Time in Beijing".
This type of content can revolve around the development of these cities and interesting historical stories.
2.Interpretation of traditional crafts:
Readers are shown and explained traditional Chinese crafts such as paper-cutting, embroidery, and ceramic making, including their history and production process.
3.Interpretation of Ancient Texts:
Explore and introduce ancient documents, poems, and stories, explaining the history and culture behind them.
4.Plant & Herbal Knowledge:
Tell about the medicinal properties of various plants, especially herbs, as well as their historical and cultural background.
5.Exploring Ancient Buildings:
Introduce the ancient buildings of China, such as ancient temples, ancient pagodas, ancient residences, etc., and explain their historical stories and architectural characteristics.
6.Folklore & Mythology:
* and share the folklore and mythological stories of various regions to help readers understand the culture and history behind these stories.
7.Astronomy and Space Exploration:
Introduce the basics of astronomy, including constellations, planets, black holes, and more, allowing readers to explore the depths of the universe.
8.Ancient Technology and Inventions:
It shows readers the scientific and technological achievements and inventions of ancient times, such as the four great inventions, ancient agricultural tools, etc., and reveals the wisdom and creativity of ancient people.
9.Food & Culture:
It tells the story of the special foods of different regions and the culture and history behind them, such as the origin of Sichuan hot pot and the production process of Peking duck.
10.Animals & Ecology:
Introduce the living Xi of various animals, the ecological environment and the importance of their protection, so as to raise readers' awareness of the importance of biodiversity.
Fourth, the principle of writing explosive articles
The reason why an explosive article becomes a explosive article is that there is a certain framework and skills. There are different push mechanisms for different specific groups of people. The part that we grasp and control is the article title, header image, and detailed content.
Here are a few ways we want to follow to make *** articles and want to become a hit:
Method 1: Popular articles can continue to explode
Remember, popular articles can often continue to explode. You may wonder why all that content looks the same and can be read so much
Some writers just don't understand this truth, and always want to write something special, hoping that their "innovation" will be seenIt often takes a lot of effort, but the market reaction is very little, and to put it mildly, it is to entertain yourself.
Our purpose of being the best traffic master is actually very simple, that is, to make money. Therefore, smart people will copy first and then surpass, they will first see what articles in their field have become popular recently, and then use tools such as GPT to rewrite them.
Method 2: Prioritize accounts with low followers
Remember, we have to focus on those peers who don't have many fans but whose articles can explode, not those old big names. After all, there are many fans, and as soon as the article is pushed, the number of reads easily exceeds 10,000.
But how to tell which ones are low-fan hits?After all, we can't see the number of other people's fans.
Two tips for judging "low-powder hits":
1.The time when the kanban was established
If it is a new account in 2023, most of them are new accounts, and there will not be too many fans.
2.Compare the amount of reads
If the number of articles read before an account is like this, and suddenly one day can reach tens of thousands (or the original thousands can suddenly break 100,000), and there are several articles that are read far more than usual, then this number is the low-fan explosive number we are looking for!
Method 3: Focus on recent hits
It's important to remember the first two points, but one that must be practiced.
As the saying goes, "If the method is not right, the effort will be in vain." "If you find the wrong hit, the effect of the article you imitate will be greatly reduced.
Recently] means: it is best to find popular articles within the last 1-3 days, followed by 3-5 days, and try not to exceed 7 days.
Explosive] means: articles with 100,000+ reads are preferred, followed by 5-100,000, and then 1-50,000 reads.
How to find "recent hits.""What?There are three main pathways:
1.Scroll down after browsing peer articles: After reading a peer article, continue scrolling down to see similar articles recommended by the system.
2.Check the recommendation after the article interaction: After reading an article, give a like or click "watching", and then the relevant type of article recommended by the system will usually appear below the article. (Don't be stingy with thumbs up for it, it's easier for the system to understand your preferences and automatically recommend similar content, saving time and effort.) ）
3.WeChat homepage exploration: Open WeChat and go to the [Discover] column to take a look, especially the "Hot Spots" section, where there are often many popular articles.
In WeChat's "Take a Look", the system will also recommend some articles.
If you have personalized recommendations turned on, you'll also be given recommendations for that type of article based on your preferences.
It's a good idea to turn on "Personalized Recommendations" so you don't have to spend a lot of time looking for relevant content. Once you've decided on what you're interested in, you should read a lot of articles from your peers. The goal is to let the system know what you like and recommend more precise content to you.
At the same time, collect other popular articles (including titles and contents), so that you can analyze and learn from them later.
In this way, you can learn Xi and understand more systematically how your peers create popular content.
Fifth, how to find the best popular materials
A common problem with self-** is: the content must be updated every day, and the material comes from?
Especially for those who don't have a material library, it feels like they have to rack their brains every day to think about materials. It's updated every day a month, and it feels like even the QQ space story from more than ten years ago has to be turned out and used.
How did you find the material for those popular stories?Take the "emotional domain" as an example (and the other domains are similar):
The ** of the material can be very extensive, such as: Zhihu, Douyin, Toutiao, and platforms such as station b.
The key is that:
By searching for emotional stories with keywords on these platforms, you can enrich your stock library by focusing not only on the story itself, but also on the subsequent development of the story, the expansion of the comment section, etc
To find good footage, you can follow these steps:
1.Keyword search: For example, if you want to find a story about "mother-in-law and daughter-in-law", use this word to search.
2.Filter content: Prioritize news releases in search results, as these often have high traffic.
3.Follow the follow-up: If the emotional dispute in the news has not yet been resolved, you can try to search for "xxx follow-up" to see if there is any update.
4.Dig into the stories in the comment area: The comment area under emotional disputes** often hides the personal experiences of many people, and these are also good materials**.
5.Pay attention to emotional programs: In addition to emotional news, some specialized emotional programs are also a good material library. For example, "Love Defense", "Old Lady" and the like. If you're not sure what programs are available, just search for "emotional dispute programs".
6.There are also many such stories on Zhihu and Xiaohongshu, which can be found by searching for keywords directly.
In this way, step by step, you will be able to find a variety of emotional materials.
6. How to write a popular article
Step 1: How to improve the click-to-open rate of articles?
1.The importance of the title and the header
**After the reform of the platform traffic recommendation mechanism, the display of the recommended position can be seen, and how the title and the first image can be done well will greatly increase the probability of clicking to open.
2.Title settings.
It can be a 3-paragraph or 4-paragraph structure to ensure that the number of words is controlled within 35 words. Such a title is concise and appealing, which helps to increase click-through rates.
When crafting a title, make sure to include the following elements: inversions, anomalies, conflicts, hot words, numbers, and other eye-catching elements. These elements help to increase the open rate of the article, which increases the likelihood of an article going viral.
If you don't feel good enough about headlines yourself, try using a tool like GPT to mimic the headline style of popular articles to help you come up with ideas. If the results are still not satisfactory, continue to let the GPT adjust and optimize until you achieve satisfactory results.
Step 2: How to write the content structure of the article?
The structure template can be designed like this:
Title, protagonist, story backbone, and ending. The main story should include dreams or goals, setbacks, obstacles or accidents, and final surprises or reversals. Such a structure helps to tell a complete, compelling story.
According to the 1200-word emotional essay, the structure can be divided into three parts:
1.Part 1 (about 200 words): Opening and foreshadowing. This part briefly introduces the protagonist and background, and sets up the triggering event. For example, tell the basic situation of the protagonist Ah Hong, her family background, and the challenges she faces, such as the marriage that the family has set for her.
2.Part 2 (about 800-1000 words): Dive into the story that triggered the event. This section details the difficulties, conflicts, and transitions that the protagonist experiences. For example, describe Ah Hong's married life, her conflicts with her mother-in-law, her children's problems, and her counterattack. 2-3 story climaxes and turning points can be set to make the story richer and more engaging.
3.Part III (about 100 words): Conclusion. This part is usually an empathetic sharing, asking for help, or sparking a discussion. A small point can be made that encourages the reader to discuss, or the reader can be asked what they think about the protagonist's actions and choices.
Such a structure not only makes the story coherent, but also resonates and engages the reader, increasing the attractiveness and interactivity of the article.
There are a few key points to note about typography:
1.Highlight important points: Key points or inflections in the article need to be highlighted. These parts can be made more striking by bolding or discoloring.
2.Clear segmentation: Avoid long paragraphs of text. The content should be divided into small paragraphs so that it looks more comfortable and the reader will feel relaxed while reading.
3.Suitable header image: If the content is mainly for middle-aged and elderly people, articles on emotional topics, it is best to use Chinese women's ** as header images. According to the tests, it will work better to do so.
These typography tips can help make your article more readable and engaging.
7. How to enter the traffic pool?
There is indeed no fixed rule for the time to enter the traffic pool, which is also a kind of metaphysics of *** operation.
1.Account type and time of entering the traffic pool:
New account: It may take a long time to enter the traffic pool. For newly registered accounts, after selecting a field, find the benchmark account, recreate according to their popular content, update 2 to 3 articles every day, and continue to update the traffic pool quickly.
Old accounts: If the account has been registered for more than one year, this type of old account usually has a certain weight, and the time to enter the traffic pool is relatively short. Old accounts usually have advantages, and if you don't have an old account, you can consider asking a friend for help and using an account that has been registered for a long time to get started.
2.The importance of continuous updates:
In most cases, the account can be entered into the traffic pool after continuous updates for 7 to 21 days.
Entering the traffic pool means starting to have the opportunity to earn more.
3.Self-reflection and adjustment:
If your account hasn't been in the traffic pool for a long time, you need to reflect on the time and effort you've put into it, and whether you've done enough research on the title and content.
Usually, the effort is proportional to the gain. For example, the number of articles updated every day and the number of accounts operated will affect the performance.
Overall, continuous trying, testing, and tweaking are an integral part of our operations, and it is only through continuous effort and optimization that it is possible to achieve better returns.
8. Matrix operation
** The traffic is not static, and the account itself will go through different traffic cycles. During peak traffic periods, even ordinary content can become a hit;And during the trough period, no matter how high-quality the content is, the reading volume may not be ideal.
1.Instability of account traffic: Sometimes accounts may be suddenly kicked out of the traffic pool, resulting in a significant drop in the number of views and revenue.
2.The importance of running multiple accounts: In order to stabilize your income, it is recommended to run multiple accounts. Suppose you have three accounts in the traffic pool, and each account updates at least two articles per day, then it is feasible to reach a monthly income of 10,000 yuan.
3.The importance of continuous updates: As long as you keep updating your content, get your headlines right, and focus on specific content areas, most accounts may end up in the traffic pool, and it's just a matter of time.
In conclusion, to achieve stable revenue and success in *** operations, you need to be consistent in updating high-quality content and operating multiple accounts to spread risk.
9. How to improve the main income of traffic
There is a common misconception about increasing the main revenue of traffic: many people think that the higher the number of readers, the higher the income. However, the reality is that ad revenue isn't just about reads.
Here are a few practical ways to increase the main revenue of traffic:
Solution 1: Optimize your ad settings
1.Ad relevance optimization:
Choose an industry ad that matches the genre and fan profile. The advantage of this is that the advertising content is closer to the reader's interests, thereby increasing the click-through rate and conversion rate, and indirectly increasing the main revenue of traffic.
For ads at the bottom or in the text, you can choose to run industry-specific ads, and there are two ways to do this: smart insertion and manual insertion.
Smart Insert:
If you don't know much about ad serving, you can choose Smart Insertion. In this case, you don't need to check a specific advertising industry.
Manually inserted:
If you are familiar with ad placement, you can check the advertising industry that best suits your account's fan portrait in the ad category.
It's important to note that ad click values vary from industry to industry. Therefore, while choosing highly relevant ad industries, you should also consider checking those with high click value.
Over time, the system will learn what type of ads your account is suitable for based on the user's feedback data on ads, and optimize the effect of ads in future pushes. Such a strategy can help improve ad performance, which in turn can lead to increased revenue.
2.Whether high-click-value ads are blocked
Check your ad blocking settings: Go to the main traffic ad blocking page and check whether you have accidentally blocked ads from high-click-value industries.
The so-called high-click-value ads generally refer to the above six types of industry ads, because advertisers in these industries tend to set a higher CPC (cost per click) per click
1.Board games.
2.*Supplies.
3.Healthcare.
5.Loan.
6.Insurance
As a result, accounts focused on areas such as finance and economics may not have a high number of views, but their revenues tend to be higher than those in other areas due to the high value of ad clicks.
Solution 2: ECPM optimization
Traffic Master Revenue is calculated based on ECPM (Revenue Per Thousand Impressions):
ecpm = ad volume ad click-through rate ad bid
Key factors that affect revenue include ad impressions, click-through rate, and bid. Under the premise that the field has been determined, what we can control is:Ad impressions and ad click-through rate
So, there are two solutions to boost revenue:
Increase the number of articles: Keep posting and accumulating content to get traffic to the platform.
Optimize your ad's click-through rate: Use strategies to increase your ad's click-through rate. This can be achieved by optimizing ad content, placement, etc.
How to optimize ad impressions:
1.Get public domain traffic, optimize the title and **:
Increasing the appeal of your article is key. By optimizing the title and ** to make it more attractive, you can attract more users to click. An increase in public domain traffic can help increase the number of impressions of your ads.
2.Choice of ad placement:
The placement of the ad is critical to the volume. Try to make ads appear where users can see them more easily to increase the rate.
Pay attention to the length of the article, as this will also affect the appearance of the ad at the bottom.
In general, in-text ads earn more than bottom ads, but it can also affect the reading experience. The specific advertising method can be adjusted according to the data of the personal account or the reference of peers.
How to optimize your ad click-through rate:
The key to optimizing your ad click-through rate (CTR) is to improve the fit of your ad with the user who reads your account, and while you can't directly control the type of ad you recommend, there are ways to indirectly affect your ad's CTR
1.Understand user needs: Understand your reading audience and what kind of ads they might be interested in.
2.Guide users to click: With clever content layout and appropriate copy, you can appropriately direct users to the ad without violating the rules.
3.Avoid over-directing: Be modest, and don't overemphasize or call for clicks, as this may violate the rules of the platform and affect the user experience.
About ad bidding:
Ad bids are usually determined by advertisers based on performance. Users in different domains may provide different business value to advertisers, which can affect ad bids.
You can use tests and surveys to see which areas of eCPM are of high value.
Advertisers are often willing to pay more clicks** for ads that convert well, which can lead to a significant increase in ECPM revenue for a particular domain or account.
Plan 3: Squeeze out the topic of popular content
The core of this method is that most of the main revenue of traffic comes from popular articles. Therefore, producing popular content is the key to increasing revenue.
When most people create popular articles, they will draw on recent low-fan popular articles in their field. But there's a more effective way: fully tap into and make use of the popular content you already have.
How to squeeze out your own popular content topic:
Analyze your own popular articles: Look at your past popular content and analyze why they are popular, such as the title strategy, the theme of the content, or a specific narrative.
Copy success mode: Try to copy these success elements in new content. For example, if a certain type of story or a particular style of writing performed well in a previous hit, it can be continued in a new article.
Iterative Innovation: Innovate appropriately while retaining the elements of success. For example, changing the context of the story, adding new characters, or coming up with a new point of view.
The concept of squeezing out the content topic actually refers to copying one's own popular articles.
How:
1.Reproduction of recent hits:
Find out what's trending in the recent past and create similar content until the value of that topic or style is fully explored.
2.Why you should do it:
If you don't make the most of your hits, others may emulate this successful model. If you don't reproduce your original hit, it is equivalent to giving the opportunity to others.
In the first operation, whether it is plagiarized or not is not the most important, the key is who can convert traffic into revenue first.
3.Innovative Replication:
The point is not to simply copy and paste, but to make appropriate innovations and adjustments while retaining the elements of success.
Combining the above three methods to increase the main revenue of traffic can achieve better results. If you find the first two methods more complicated to adjust, you can try the third method first. Through careful planning and innovative replication, you can effectively increase your revenue and impact.
Conclusion
The potential as a traffic owner is still very large, especially after WeChat updated the content recommendation mechanism. Now the *** is gradually transforming into a public domain traffic platform, and it is easy to make money.
Any project will have difficulties of one kind or another, and it is after you overcome these difficulties one by one that you can obtain a complete project link, establish your own business capabilities and improve your cognition.
I have more AI tools and monetization projects that come to me.