It is better to read 10,000 books than to travel 10,000 miles."
I often see the circle of friends and ask me if the cosmetics business is profitable
I will publish a manuscript to analyze the secrets behind this industry, beauty takeaway, sex toys takeaway industry!
Women's money, it's so good to make!
Of course, although it is said to make money, it is not necessary whether you can make money
As a newbie store owner who wants to do this business, you will encounter a lot of problems that you can't imagine.
Products?Traffic?Routine?Deal?
I don't hide it either, I have been practicing for a year and the case is directly realized through Meituan!
The gameplay is simple and rough, no need to decorate the store!No high store transfer fees!No need for extra labor!
The Changsha store opened on November 22 last year, and the first month was 45w (earnings represent individuals only) (earnings represent individuals only).
Currently, the earnings of the past month, 77w, do you think I can do this shop?(Earnings represent individuals only) (Earnings represent individuals only).
If you want to be a boss and make money, you must first change the thinking of workers!
The business of making money is very short, there are too many Chinese, and a business with a low threshold like ours is even more so, in the past two years, relying on this business to make a big wave, is the right choice!
1. How did you do it?
I have sorted out the information of the Meituan beauty project, including how to choose a location, how to open a store, how to maximize profits, how to operate a store, and so on. Pick up the one you need. After reading it, you will know if you can do this thing or not, and how much money you can make by opening a store!!
Next, I'll talk about the beauty category separately. Second, the basic logic of the project.
Don't think about being an entity, the investment is too big, and the post-epidemic market in 2023 is still aiming online.
*, don't think about JD.com, enter the industry late and invest high.
Live broadcast and e-commerce bring goods, the team needs to do it, and the personnel and investment are required, and the threshold is too high.
In December 2022, a survey of takeaway consumers cooperated by the Meituan Research Institute and the Takeaway Professional Committee of the China Hotel Association showed that 4523% of the surveyed consumers have used the food delivery platform to buy daily necessities.
Behind these figures is the change of user consumption Xi, people are becoming busier, and it is also the embodiment of the lazy economy and the stay-at-home economy. ”
In the post-epidemic market of Meituan, Meituan Takeaway is the best platform for e-commerce and takeaway.
3. Why choose beauty?
Why did we choose the beauty category at the beginning of the project?And not the others, the most important thing is that it is the fastest dark horse to get out of the many test stores.
Our family started as a sex toy takeaway, and it has been more than three years now, and we have made money for three years on the epidemic for three years.
Now that more and more people are entering the game, it is already very good that the business can ensure normal profits, and the second project needs to be developed urgently, after all, the company supports this big group of people.
There were three important reasons for choosing beauty at the time.
First of all, the attributes of beauty and daily necessities determine the high frequency of consumption, and the superimposed unit price is not low.
Second, there is no doubt that women's spending power is the strongest, and the demand is also the greatest.
Third, the beauty takeaway model is very new, there is no one in the market to do it, there is no competition, we can quickly gain a firm foothold with our excellent operational strength.
Of course, there are also the advantages of high profits, small size, simple warehousing, etc., which will not be listed one by one.
In this way, a legendary brand was created, creating a new retail form of beauty. 4. What is the difference between beauty takeaway and the traditional beauty store model?
1.Asset-light, zero decoration.
If I say that I want you to go to a traditional store in the beauty category, I am hurting you!
The investment of three or five hundred thousand yuan in a store, the wind direction is too big, not to mention the post-epidemic market, it is estimated that you will not do it in 19 years.
And we do new beauty retail and takeaway stores, and we are small, fast-starting, asset-light, and high-yield.
There is no store requirement for takeaway restaurants, "the store is a warehouse", as long as you have a business license, you can go to Meituan.
The high cost of rent, water and electricity, decoration, and transfer fees is basically negligible, and the rent of our store is basically less than 2000.
2.Meet the need for timeliness.
*3-7 days, Jingdong 1-3 days, Meituan 30 minutes, the changes in user consumption Xi brought about by the epidemic, under the "lazy economy", the entire consumption process is getting shorter and shorter!?
1.You never know how much makeup a girl can carry in her bag?How many things do you need to touch-up, remove makeup, and maintain every day?
Bags are not Doraemon's four-dimensional pockets, they are endless, and there are always small things that you need right now but don't have.
An eyebrow pencil, mascara, foundation, etc., if you forgot to bring it, or you can't find it.
If a customer is coming soon, you can't go downstairs to find a store, it's too late.
If there is a beauty takeaway nearby at this time, you just need to place an order.
In the company, working hours, very convenient.
Secondly, the lazy economy, makeup remover, ** skin care water suddenly ran out, would you want to buy it at night?
*Is there a beauty shop open 24 hours a day?
So the beauty takeaway restaurant was born!
2.In addition to being at home and at work, it may be used for business trips and travel.
There's no way you're going to move the dressing room, are you?
Travel size, counter samples, these things can be found in beauty takeaway stores, and they can be delivered at any time.
3.Of course, there are also gifts, join you to forget birthdays, anniversaries, Valentine's Day, Women's Day, a beauty gift box takeaway can save your life.
In the past few days of holiday gifts, the gifts are all bursting!
The so-called demand creates the market, and the market for beauty delivery is far bigger than you think!I have sorted out the information of the Meituan beauty project, including how to choose a location, how to open a store, how to maximize profits, how to operate a store, and so on. Pick up the one you need. After reading it, you will know if you can do this thing or not, and how much money you can make by opening a store!!
Fifth, the input-output ratio.
Do you know how high the gross profit is in cosmetics?
35-200%, this is not my nonsense, data certification!
However, this refers to big data on the production side, and our sales side is not so outrageous.
The store input is as follows:
1. Individual company business license (*fee 300-600, free for some regions).
A 30-square-meter house (considering local differences, the rent is about 1000-2500, and the house is as cheap as possible, just for the use of a warehouse).
3. Hardware facilities (2-4 shelves< 400-500 >, printer <300-600 >).
4. The distribution of goods is about 200-600SKUs, 2 3W (Meituan belongs to the buy-and-get model, and the pursuit is to deliver within half an hour, so you need to stock up on a certain amount of spot).
Calculate all the investment in a store, about 4w is basically enough, compared with the investment in physical stores, it is several times or even dozens of times!
Output: At present, the total residual profit of a good store can reach 50%, and even a regular store can achieve a profit margin of 35%.
I don't know if you're still satisfied with this data?
Sixth, the real data of the store.
Wuhan (earnings represent individuals only).
Xi'an (earnings represent individuals only).
Guiyang (earnings represent individuals only).
There are more than 170 stores in the country, not one by one, interested in joining, plus business, where to open a store can look at the surrounding city data reference.
I have sorted out the information of the Meituan beauty project, including how to choose a location, how to open a store, how to maximize profits, how to operate a store, and so on. Pick up the one you need. After reading it, you will know if you can do this thing or not, and how much money you can make by opening a store!!
7. Guide to opening a store.
1. You need to rent an address that can apply for a business license.
An address that can apply for a self-employed business license or a company business license is requiredEach local policy is different, so what kind of housing nature can apply for a business license requires you to consult the local government service center or ** intermediary. But what I can be sure of here is that you don't need to rent a street storefront, you should not be required to open a store on a takeaway platform, and you can definitely open a store in a community or office building or apartment as long as you can apply for a business license. Most of the products are relatively small and do not take up space, so only a 30-40 square meter house is enough to meet the daily store operation.
It is recommended to control the monthly rent within 1,500 yuan.
2. After finding the address, you need to apply for a business license.
If you apply for a self-employed business license, the business scope of the business license must include: cosmetics sales, department store sales, and flower gift sales.
If you apply for a company business license, the business scope of the business license must include: cosmetics retail, daily necessities sales, hair accessories sales, Internet sales (except for the sale of goods that require a license).
Is there any difference between a sole trader and a company?
Similarities: Both self-employed and companies can open stores normally, and there is no difference between the two opening stores.
Differences: Self-employed industrial and commercial tax declaration is relatively simple, and the supervision is not strict;The tax declaration of the company is relatively complicated, and the supervision is stricter than that of the self-employed. Self-employed individuals cannot change their legal person, but the company can change their legal person, so it is more troublesome for each household to change stores later, while the company is relatively simple, and only needs to change the legal person.
*The cost is recommended to be controlled within 600 yuan.
3. Distribution. The purchase of goods can be purchased by the company in a unified manner, or you can choose to purchase by yourself, as long as it is guaranteed to be the first, and the channel is not mandatory. It is best not to have less than 500 SKUs for the first purchase, and it is best to purchase more than 600 SKUs. The cost of the first purchase varies according to the number of SKUs (500 600), and the cost of purchasing goods is between 3 and 3Between 50,000.
4. Online store opening.
Whether it is Meituan Takeaway, Ele.me or JD Daojia, from store opening to store decoration to marketing campaign configuration, it is completed by an operation team, and the whole process does not need to be operated by the merchants themselves.
5. Later operation and store maintenance.
After the store is open normally, the operation team will check your store data and operation status in the background every dayIf a problem is found, the operation will communicate with you and adjust the plan in a timely manner. In addition, in the daily operation process of the store, you can also communicate with the operation at any time in the business group, and adjust products, activities or new products in a timely manner.
Site selection follows the following principles: (Exclusive site selection cheats attached) business districts, residences, and office buildings, next to the plots in these three major areas, open the three main takeaway platforms, Meituan Takeaway, Jingdong Daojia, Eleme, search for nearby takeaway stores, and look at the monthly sales, so that you can intuitively see whether the local consumer groups have a large demand for takeaways.
As long as there are more than 5 takeaway stores with a monthly sales of more than 1k within five kilometers nearby, it basically meets the standard (the higher the better).
Of course, if you open all 9999+, then the demand for takeaway consumption in this area is very large, and it is certain that this is where the next takeaway god store was born, congratulations!Prepare for the opening of the store and succeed in starting a business!Everything you need to prepare is here.
A single machine, more than 100 orders per day, you only need to order, pack and wait for the takeaway brother to pick up the goods.
You can do whatever you want the rest of the time.
In the next 1-3 months, the number of store orders is stable, and you can hire an employee to watch the store, and you can really be a shopkeeper.
The beauty project began to do brand franchise in November last year, and there are currently more than 170 stores.
How to say, the project is very new, and it will definitely make money in the past 1-2 years, after all, it is the blue ocean of the industry, and there is very little to do, the market is very large, and it grows savagely.
This is a single volume of our day, the market is real, just see if you have the idea of making money!!I have already sorted out the information of the Meituan beauty project, including how to choose a location, how to open a store, how to maximize profits, how to operate a store, etc. Pick up the one you need. After reading it, you will know if you can do this thing or not, and how much money you can make by opening a store!!qfs8860