Today, with the rapid development of the beauty industry, many beauty equipment has become synonymous with fashion trends. The once popular refa beauty device is now in trouble, which has aroused heated discussions and emotions among netizens. This article will analyze the ups and downs of the beauty device and analyze the trends and developments of the beauty device industry.
1. A former hit
A few years ago, the REFA beauty device quickly became popular all over the world due to its unique design and function, and it is highly sought after by people from all walks of life. Not only did it rank first in Asia in terms of sales, but it also won the first place at the Japan COSME Grand Prix. Many well-known female celebrities have also used the REFA beauty device, such as Ruby Lin, Faye Wong, Ni Ni, Li Yingai and Madonna. The REFA beauty device has become a trendy icon.
2. **Aroused heated discussions among netizens
However, what is unexpected is that in recent years, the **sharpest** of the REFA beauty device. The REFA beauty instrument, which was originally priced at nearly 2,000 yuan, can now be purchased for only 99 yuan, and it is also free shipping. This news has aroused heated discussions and sighs among many netizens, calling it "the tears of the times". Netizens who used to queue for hours and pay a high price to buy it now can't help but feel pain and helplessness when they see ***.
3. Problems and turmoil of the REFA beauty device
In addition to the staggering drop, the REFA beauty device has also been plagued by various problems and turmoil in the past few years. First of all, some netizens once questioned that REFA's microcurrent beauty function is just an IQ tax, thinking that its actual effect is not obvious. In addition, the REFA beauty device has also been blamed for problems such as *** exceeding the standard and false publicity. CCTV News has tested it and pointed out problems such as excessive nickel. In 2019, REFA's affiliates were fined for publishing false advertisements.
1. The decline of Claire and Procter & Gamble
In addition to the REFA beauty device, Clarionic has also been a leader in the beauty device industry**. However, in 2020, Clarey announced its official closure, and after a glorious experience, it went into decline. Similarly, Procter & Gamble's beauty device brand Opte also shut down this year. The decline of these once-sought-after beauty device brands shows the instability and fierce competition in the industry.
2. The rise of domestic beauty instruments
Contrary to the decline of foreign brands, domestic beauty device brands are rising rapidly. Tencent Investment, Xiaomi Group, IDG Capital and other institutions have entered the beauty instrument track, promoting the rise of a large number of domestic cutting-edge beauty instrument brands. According to the data of Qichacha, there are 8There are 40,000 beauty instrument-related companies, more than half of which have been established in the past 3 years. This shows that the domestic beauty instrument industry is developing rapidly and has achieved remarkable results and market share.
3. The impact of the new regulations on radio frequency beauty devices
In recent years, the state has adjusted the management of radio frequency beauty instruments, which has accelerated the reshuffle of the beauty instrument industry. RF instruments and RF instruments are upgraded from the original medical device management to medical device management, and must apply for registration in accordance with the provisions of the "Medical Device Registration and Filing Management Measures". This means that some home beauty devices that were originally managed by the home appliance industry must hold a medical device certificate before they can be legally sold. The implementation of this new regulation will have a profound impact on the beauty device industry, which may intensify the competition and reshuffle of the industry.
The beauty instrument industry is full of brilliance and twists and turns, and the ups and downs of the REFA beauty instrument are just a microcosm of it. The once popular brand is now the most popular, and the domestic beauty instrument brand is gradually emerging. The industry is highly competitive, and the market share is constantly changing. At the same time, new regulations and regulations are also driving change and reshuffling in the industry. When buying a beauty device, consumers need to choose carefully and pay attention to the quality and effectiveness of the product. As time goes on, the beauty device industry will continue to evolve, and we have reason to expect more innovations and breakthroughs to come.