Recently, eHi Car Rental, a national directly operated car rental chain, and FAW Toyota jointly announced that the two parties have reached a strategic partnership to carry out in-depth cooperation in new car sales, second-hand car circulation, after-sales maintenance, auto finance, brand linkage, membership marketing and other fields in the future.
This cooperation also means the delivery of tens of thousands of new cars, and FAW Toyota has successively delivered best-selling models including Asian Dragon, Asian Lion, Rongfang, Corolla, Lufang, and Grevia to eHi Car Rental, which is expected to inject strong vitality into the upcoming Spring Festival car rental market.
eHi Car Rental and FAW Toyota have a long history of cooperation, and the two parties have held several delivery ceremonies before. With the deepening of the strategic cooperation between the two parties, the two parties will work together to build a full-scene and multi-dimensional travel ecosystem with FAW Toyota's high-quality products as the core, so that the car rental and self-driving travel lifestyle will be more deeply rooted in the hearts of the people.
Zhang Ruiping, Founder, Chairman and CEO of eHi Car Rental, is full of confidence in the future cooperation between the two parties, he said that FAW Toyota's major models are well-known and widely welcomed by car rental users, and are representatives of reliability, safety and fuel economy, "No matter from which point of view, we very much need such an excellent partner as FAW Toyota to escort our users with their reliable products, so that they can travel with peace of mind, which is also in line with our core values." ”
Industry insiders pointed out that with the conclusion of the strategic partnership between eHi Car Rental and FAW Toyota, tens of thousands of classic models of FAW Toyota, such as Asian Dragon, Asian Lion, Rongfang, Corolla, Lufang and Grevia, have joined the eHi team, and the cooperation between the two sides has reached a new level, and automobile OEMs, car rental companies and consumers may usher in a win-win situation.
FAW Toyota Motor Co., Ltd. is a large-scale automobile enterprise industrial cluster built by China FAW Co., Ltd. and Toyota Motor of Japan. Adhering to the original intention of "making better cars", after 20 years of ups and downs, FAW Toyota has become the backbone of China's passenger car enterprises, and currently has three vehicle bases, two engine bases, a R&D center, a sales company and a logistics company, which are located in Tianjin, Chengdu, Changchun and Beijing.
As the largest car rental chain in China, eHi Car Rental has more than 10,000 directly operated service outlets in more than 500 cities across the country, providing more than 200 types of vehicles and supporting remote car returns at outlets across the country. In May this year, eHi was the first company in the industry to announce the complete abolition of vehicle deposits, making eHi a trusted car rental brand.