The unveiling of the new crown marks that the crown brand has entered a new stage of development, with a stronger product force and a richer product matrix, to fully meet the needs of consumers for high-end and diversification.Text: From the official.
*: From the official.
This year's Guangzhou Auto Show can be described as lively, and the most popular among consumers can be said to be the official release of FAW Toyota's new crown. The unveiling of the new crown marks that the crown brand has entered a new stage of development, with a stronger product force and a richer product matrix, to fully meet the needs of consumers for high-end and diversification. The car is expected to be launched in the first half of 2024 and will soon enter thousands of households.
The feelings of the times, the return is at the right time
As a model with a 68-year-old and 16-generation historical heritage, the crown is the epitome of Japan's evolution and the highest representative of Toyota's cars. Each generation of "Crown" embodies the philosophy of Oriental car manufacturing, and has always been at the forefront of the times to meet the escalating consumer demand. Since the third generation, the Crown has become the definitor of the premium private car, leading the trend in the automotive market.
For Chinese users, the crown also has a unique significance, carrying the memories of people of different eras. In the Chinese market, Crown is deeply loved by consumers, and this yearning has continued for more than half a century.
Since 2021, Crown has evolved from a legendary sedan to a standalone luxury brand. With the deepening of the brand's renewal, Crown Wilfa, Crown Lufang, Crown Sportcross and other models have been launched one after another, although these products have attracted much attention in the market, but in the hearts of "old crown fans", the most anticipated is the return of the crown sedan, so the return of the new crown can be described as "highly anticipated" and "just in time".
Extraordinary strength, highlighting the charm of the flagship
In Toyota's flagship sedan series, the new crown is designed with the concept of "new formal", which perfectly integrates majesty, grace, dynamism and sophistication, showing a unique king style. The all-new Crown is a high-end luxury sedan that not only meets personal needs, but also adapts to the strict requirements of business occasions.
The design of the new crown is unique and flagship-like. It is the only model in the Crown series to feature the FR layout (front and rear wheel drive), built on the GA-L platform, with a low, wide, powerful body posture and slender proportions, creating a majesty and style commensurate with high-end luxury.
Its unique front face design uses a "hammerhead" shape that emphasizes sharpness and spaciousness"under priority"A large trapezoidal grille adds a touch of sophistication and luxury. The sides of the body are stretched smoothly, and the long nose and 6-window cockpit design make the body proportions more slender. The rear styling is stretched and powerful, and the slotted taillight design further widens the rear visual effect of the vehicle.
Inside, the interior design of the new Crown is even more eye-catching. The island design, the use of large wood grain panels and leather material wrapping, whether it is the instrument panel, door trim panels or center console, all highlight the luxury of a classic sedan. The stitching of the steering wheel adopts the lock seam process, which is comfortable to hold, and the full 64-color ambient lighting can be freely changed according to the user's mood, creating a soft and comfortable interior environment.
In terms of spatial performance, the new crown is equally outstanding. Its length and width are as high as 5030x1890x1480mm, the wheelbase is 3000mm, and the distance between the front and rear seats reaches 1000mm, ensuring a spacious interior. Luxurious features such as premium Nappa leather seats, heated and ventilated rear power seats, rear multi-function control panels, and rear sun blinds further enhance ride comfort.
In terms of power, the all-new Crown is equipped with Toyota's first 2The 5L multi-stage hybrid system combines high combustion efficiency and high power 2The 5L engine works in tandem with two electric motors to provide a direct, responsive power response in any speed range. With both strong power and low fuel consumption performance, the maximum power of the system reaches 179kW, while the comprehensive fuel consumption per 100 kilometers under WLTC working conditions is only 624L, high energy and low consumption beyond imagination.
Three Driver Perspectives:
With its unique design, spacious and comfortable space, quiet and smooth driving quality and strong power performance, the all-new Crown has successfully reshaped the image of Toyota's flagship sedan. It is a reflection of personal taste and a powerful assistant in business situations.
With the arrival of the new Crown, the Crown brand has formed a new product matrix covering sedans, MPVs, SUVs and crossovers, leading FAW Toyota to open a new high-end pattern.