In Brazil, Burger King has launched a new marketing campaign that uses facial recognition technology to tell if you're hangover and offers discounts accordingly!
The event, called "Hangover Burger," celebrates these alcohol-filled days through facial recognition from Christmas to New Year. All you have to do is show your bloodshot eyes to the camera, and Burger King claims that its facial scanning software will determine the level of your hangover and give you a coupon accordingly.
Burger King announced the event with a **. **, a mechanical voice said: "At the end of the year, every day is like Friday, and a hangover ensues." BK has launched the Hangover Burger, a technology that scans your hangover level and offers discounts. "This event runs until January 2. This promotion is only valid for delivery orders in Brazil and is only valid on mobile devices.
Over the past decade, advocates have warned of the creepy spread of facial recognition technology, which promises to destroy what little privacy we have left. Facial recognition is everywhere these days, and when you're moving around public spaces, you're always under the prying eyes of those cameras running this technology.
Facial recognition is a technology that does a decent job of white men's faces, and although it is not 100% accurate, numerous studies have shown that it is far less accurate than white men in identifying the faces of black, Asian, Latino and women. It's also largely useless for measuring your mood, detecting political affiliations, or finding you a date, despite dozens of companies that promise digital phrenology. It may not be as effective as a hangover detection either, and Burger King seems to admit it.
According to the Portuguese privacy policy on the hangover burger** (which begins with "Even if you have a hangover, I declare......Burger King describes the system as a "fictitious assessment of how high your hangover is." In other words, it may not measure anything at all. The good news is that companies say they won't do anything terrible with your data. Burger King promises not to share your ** with any third party, nor will it use them for advertising or any purpose other than running hangover tools. Such a marketing strategy is indeed subverting imagination and advancing with the times.