Shared todayTikTok operationsInformation ".TikTok Operations: 2023 Middle East Influencer Marketing Ecology Report
Content Producer: NOX Juxing).
Total material: 46 pages.
Featured Content**: Operational Resource Agency
The UAE Instagram platform is mainly based on fashion and lifestyle content, while TikTok is mostly trendy and popular content, and the most frequently used hashtag on both platforms is dubai, which can be seen Dubai's popular influence in the UAEUAE YouTube content shows a very obvious tendency towards entertainment life, among which hashtags such as entertainment, ** people and blogs are used more frequently.
Egyptian TikTok influencers account for more than 60%, followed by YouTube (1930%），instagram（16.27%）；Egypt has the highest proportion of large and medium-sized Internet celebrities on Instagram, followed by TikTok, and the overall Internet celebrity level of YouTube is mainly concentrated in the waist and tail. Egypt's Instagram influencers have a higher overall level, and due to the characteristics of high-level and high-level influencers, Egypt's Instagram channel** far outperforms the other two platforms, and the interaction performance is poor.
Saudi influencers are mainly concentrated on the TikTok platform, accounting for more than 85%, followed by YouTube (8.).91%），instagram（5.97%）；From the perspective of specific Internet celebrity ratings, although the number of Saudi Instagram Internet celebrities is small, the proportion of Internet celebrities in the head and waist is relatively high, and the maturity of Internet celebrities is significantly higher than that of the other two platforms. The overall data performance gap of Saudi Arabia's YouTube and TikTok channels is small, and brands can choose according to the actual promotion situationThanks to the higher level of influencers on Saudi Instagram, the average performance of its influencer channel far exceeds that of the other two platforms, which is a good channel for brands to improve.
Total material: 46 pages.
Featured Content**: Operational Resource Agency