The Game Working Committee of the China Audio and Digital Association recently announced that the National Press and Publication Administration has newly approved 105 domestic game versions, which is the first time that the number of single approvals has exceeded 100, and the range of game companies covered is also wider, injecting new vitality into China's game industry.
The new approval of the edition number is another important measure after the National Press and Publication Administration approved a new batch of imported online game editions on December 22, which effectively demonstrates the clear attitude of the competent authorities to actively support the development of online games. This further proves that the stability of the version number policy is gradually increasing, providing a solid guarantee for the recovery of the game market.
According to the statistics of the National Press and Publication Administration and the Game Industry Network, 748 game versions will be issued in 2021, of which 672 will be made in China and 76 will be importedIn 2022, 512 game versions will be issued, of which 468 will be made in China and 44 will be importedSo far in 2023, 1,075 game versions have been issued, of which 977 are made in China and 98 are imported. From the data of the past three years, it can be seen that the recovery trend of the game market is very obvious.
The stable issuance and steady growth of the version number have undoubtedly brought "reassurance" to the majority of game companies. In this context, game companies are focusing more on market exploration, model innovation, self-research and technological innovation, and actively exploring overseas markets. This transformation is not only reflected in the strategic direction of the enterprise, but also in the trend of high-quality game products.
With the approval of the "normalization + big force" of the version number, the high-quality game is increasingly becoming the mainstream trend of high-quality development of enterprises. The driving force of this trend comes from many aspects: first, the pressure of market competition prompts enterprises to improve product quality;Second, technological progress has provided more possibilities for game innovationThird, players' demand for gaming experience is also escalating.
In recent years, China's game industry has developed rapidly and achieved remarkable results. According to the latest "2023 China Game Industry Report", the actual sales revenue of the domestic game market exceeded the 300 billion mark for the first time this year, and the number of users reached a new high, reaching 66.8 billion. Behind these data, it not only reflects the huge potential of China's game market, but also reflects the comprehensive improvement of domestic game companies in terms of product quality, technological innovation and market operation.
Facing the future, we have reason to look forward to the development of China's game industry. Against the backdrop of a stable version number policy and a rebound in the market, Chinese game companies will continue to deepen the market, innovate models, improve self-research capabilities, pursue technological innovation, and actively expand overseas markets. As high-quality products become the mainstream trend of high-quality development of enterprises, we are confident that we will see more high-quality and innovative Chinese games win word of mouth and market on a global scale.
In general, the new batch of game editions released by the National Press and Publication Administration has undoubtedly injected new vitality into China's game industry, demonstrating the active support of the competent authorities for the development of online games. Against the backdrop of the increased stability of the version number policy and the obvious trend of market recovery, Chinese game companies should seize the opportunity to meet the needs of users with better products and services, and promote the sustainable prosperity and development of China's game industry.