Yellow River News Network Changzhi News:In accordance with the principle of hierarchical and full coverage, Wuxiang Rural Commercial Bank has carried out various forms of marketing and service activities, provided a "package" of financial services for the majority of customers, accurately matched the financial service needs of customers, and ensured that the special action achieved practical results. So far, loans have increased by 29 billion yuan, a net increase of 10 percent from the beginning of the year5.3 billion yuan, and 780 new households were added to Jinxiang e-payment.
In the process of docking, the bank formulated a detailed plan for the docking and promotion of market entities, decomposed the tasks layer by layer, and compacted the main responsibilities, so that everyone has a burden and pressure on their shoulders. Through the method of "sweeping the street and visiting shops", the outreach personnel connect with local **, small and micro market entities, and individual industrial and commercial households, understand the financial needs of various market entities face-to-face, collect customer information for stratification, classification and post management, and tailor financial products that meet the access conditions after preliminary assessment and analysis, effectively expand new customers, and consolidate and improve existing customers. In addition, it is announced on a daily basis and supervised by statistics on a monthly basis to drum up the enthusiasm of employees, stimulate the vitality of employees, and improve the enthusiasm of all employees in marketing. Up to now, a total of 193 first-class organs and budget units, 2,373 small and micro enterprises, and 7,294 individual industrial and commercial households have been docked.
In accordance with the hierarchical marketing model, the bank focuses on rural revitalization, makes precise efforts in terms of whole village credit, credit support, inclusive finance, etc., collects basic information on rural households and rural economic organizations, registers information collection forms, grasps their financial service needs in terms of production and operation, living consumption and other aspects in detail, carries out differentiated marketing activities, matches intimate financial service plans according to their production and living needs, and solves their "urgent, difficult and longing" financial problems. Combined with the actual situation, we will publicize the relevant knowledge of various financial products such as Jinxiang loan, social security card, deposit, e-banking and so on, so as to truly achieve precision marketing, establish a relationship of trust, and create a good reputation. Up to now, a total of 281 village collective economic organizations, 22 new agricultural business entities, and 272 village committees have been docked. (Zhang Xia).
Editor: Jia Xiaoxing.