Yellow River News Network Changzhi News:In accordance with the requirements of the work deployment of the Party Committee, the Second Department of Inclusive Finance of Lucheng Rural Commercial Bank has carried out activities such as "big visits and full marketing", giving full play to the advantages of short, frequent and fast small and micro credit operations, strengthening product guarantees, accurately matching needs, optimizing service efficiency and a series of measures to escort the high-quality development of market entities.
Xi credit skills. According to the characteristics of the current situation, the old account manager concurrently serves as the "internal trainer", and takes the initiative to share his years of experience in marketing and investigation with the department employees. For some account managers who are often in contact with housing loans, the investigation skills of business loans are relatively weak, so through centralized training, the credit skills of the account managers are more comprehensive, and the investigation is more detailed, so as to achieve precision marketing and prevent potential risks.
In-depth research on market dynamics. According to the feedback of many existing customers, the second department of inclusive finance business has an in-depth understanding of the relevant credit products of various banks in the current market through multi-channel research, including interest rates, access conditions, etc., and under the leadership of the department manager, all staff work together to summarize and form a detailed report, and put forward specific suggestions for new credit products, laying a solid foundation for next year's "good start".
Excavate existing resources in advance. Clarify the current key tasks, dig deep into the existing resources, expand the marketing scope through its upstream and downstream, understand the time point of its capital needs in the first stage, introduce the bank's credit products in the second stage, and provide financial support in the third stage to achieve win-win cooperation. In addition, for the batch business, we are still not relaxed, on the one hand, we will strengthen cooperation with mortgage intermediaries, continue to maintain a stable relationship, and exchange efficiency for customers;On the other hand, it actively seeks cooperation other than housing loans, such as renovation companies, to provide financial support for customers in new real estate. (Tian Ye, Sun Yuchao).
Editor: Jia Xiaoxing.