Car retention rate
As we all know, the car retention rate has always been an important reference index for consumers when buying a new car, and the so-called value retention rate refers to a certain model, after a period of use, the ratio of the ** sold ** and the previous purchase **, the larger the ratio, that is, the higher the ** of the old car, then it means that the car retains its value.
Theoretically speaking, the level of value retention rate often depends on factors such as the comprehensive reputation of the car, the new car, the comprehensive influence of the brand and the car market ownership of the modelAnd the benefits of a high-value model can be reflected in many waysThe most intuitive thing is that when the owner wants to change the car, the old car can be sold relatively high, and secondly, the car with a high retention rate often sells high, which also means that the market retention rate of the model is high, and there are more general maintenance parts, which is very friendly for later maintenance.
In short,The retention rate is a factor that most people must refer to when buying a new carIn the current era of "coexistence of oil and electricity", various products are in full bloom, pure electric, plug-in hybrid, hybrid, fuel in these models, which one has more advantages in value retention?
Next, let's take the data in the Rosewood Award 2023 China Automobile Retention Rate Billboard as an example to sort out the value retention rate of the market this year.
First of all, look at it as a wholeThis year's second-hand car retention rate is significantly lower than last year'sThis is due to the fact that in order to seize the market this year, most car companies have made a significant reduction in new cars, and new cars are sold cheaply, and there are naturally fewer people who buy second-hand cars, which also leads to the decline of second-hand cars.
In terms of fuel vehiclesTaking the current best-selling compact sedan as an example, the three-year retention rate of all models on the list has fallen below 60%, which is very rare in the past, and the first place on the list is the Honda Civic, whose three-year retention rate is 598%, followed by the Toyota Corolla (54.).3%), while the third and fourth places are Dongfeng Nissan Tiida (539%) and GAC Toyota Lelink (527%）。
WhileA gasoline-compact SUVThe situation is slightly better, with the Dongfeng Honda CR-V in first place, which has a three-year retention rate of 643%, and the three-year retention rates of FAW Toyota Rongfang, GAC Toyota Veranda, GAC Honda Haoying and Haval M6 are respectively. 2%。
Overall, affected by this year's ** war,The value retention rate of fuel models has shrunk relatively largelyAs the market for fuel vehicles continues to shrink, the situation may continue to "worsen" in the next few years.
So is the situation of new energy vehicles better?Judging by the data, it does. Let's take several models with relatively large sales in the current market as an example, BYD Han with 75The one-year value retention rate of 7% ranks first, followed by Model 3, ZEEKR 001, and Xpeng P7, whose one-year value retention rates are % respectively.
And specifically in terms of models,New energy is divided into pure electric and plug-in hybridInterestingly, in the compact car track, the value retention rate of pure electric models is much higher than that of hybrids, while in the sector of large and medium luxury models, the result is reversed, which may be because the former car is light and the three-electric system is well optimized, so the power consumption is relatively small, and consumers prefer to drive electric cars, while the latter is the opposite.
In short, compared to last year,The value retention rate of new energy vehicles can be said to be stable and risingTo a certain extent, this shows that consumers' acceptance of new energy vehicles has reached a new height.
Of course, it should be noted here that the value retention rate of new energy vehicles in the above statistics is one year rather than three years of data, and the two cannot be directly compared, and the development of new energy vehicles started late, and its market ownership, later maintenance costs, etc., are still significantly inferior to fuel vehicles.
Therefore, for friends who want to buy a car in the near future, the above data can only give you a rough reference, and cannot directly reflect who is better in "oil and electricity", at least in terms of value retention.